I can’t remember where I read this, but, Apple may actually sell more iPhones this quarter than RIM sells BlackBerrys.
Let’s think about that for a second. The BlackBerry is unquestionably the top smartphone out their right now, however, the iPhone may actually outsell the BlackBerry this quarter and Apple got to this point in less than two years. This is an impressive feat for even a company with Apple’s resources.
Knocking the price of the iPhone down to $200 was a brilliant move and had a bit of a Microsoft flavor to it if you ask me.
I don’t think that too many people that use both Macs and PCs would argue that the Mac has a superior OS, is more stable, and is easier to use than Windows, yet Windows still dominates in most homes where these very things would seem to matter most.
In the same vein, not many will argue that the BlackBerry, less web browsing, is far superior to the iPhone as far as everything messaging is concerned, simply just works all the time, and has changed how business users stay in touch and respond almost in real time to email.
I think that you could honestly say that the iPhone is to the BlackBerry what the PC was to the Mac 20 years ago in this sense. Apple isn’t going directly after corporate users just yet. They know trying to battle the BlackBerry on it’s home turf would be like bringing a knife to a gun fight. Apple is, however, going after everyone else, especially those that will become corporate users one day.
What Apple is doing is selling iPhone to consumers like mad and even though the iPhone is still little more than a novelty in most corporate IT environments, it will improve over time, especially when millions of new corporate users that already use iPhone personally are requesting it.
RIM seriously needs to look at lessons passed when setting their strategy over the next few years.