For the first time since 2007 RIM was not the #1 in US smartphone sales.  Don’t for a second think it was Apple, rather Android stands #1 in Q2 2010 sales.  Numbers from NPD group show Android accounted for 33% of U.S. smartphone compared to 28% and 22% for RIM and Apple respectively.  I am not overly shocked as Android devices released almost every other week in Q2 2010.  The Motorola Droid, HTC Droid Incredible, HTC Evo 4G, HTC Hero, and HTC Droid Eris ranked amount the hottest Android devices.  On the other hand the was not RIM’s quarter for new devices.  HTC must be laughing all the way to the bank.

It will be interesting to see where the unit sales end up for year end, but it is amazing to see the success of Android.  I personally want to see if Android remains ahead of iPhone in Q3 given the release of iPhone 4.

Now before you go jumping off a bridge you have to read the fine print of the NPD report as it reveals something interesting.  Here let me make it larger for you.

Data Note: The information in this press release is from Mobile Phone Track – NPD’s consumer tracking of U.S. consumers, aged 18 and older, who reported purchasing a mobile phone. NPD does not track corporate/enterprise mobile phone purchases.

Yeah, so one of the larger markets that RIM focuses on is not accounted for here.  It is like tracking PC sales and saying, lets not count business sales.  This does highlight consumer demand and RIM is trying to address this trend.

Considering the numbers have always been reported this way it is still a huge event, but keep in mind we are ignoring a large portion of sales.  So you be the judge of what the numbers mean.

[Source NPD]