This isn’t the first time that we’ve talked about Microsoft Tag, however, the last time we did, MS Tag Reader for BlackBerry was still in beta. Yesterday on the Official Microsoft Blog, Aaron Getz, General Manger of Microsoft Tag announced that Microsoft’s mobile barcode technology has come out of beta.
Today, I am thrilled to announce Tag is coming out of beta and that basic use of Tags will be free of charge. This specifically means you will be able to generate and use Tags that link to our standard scenarios and use the reader application at no cost. By simply going to Tag.Microsoft.com, you can create Tags and deliver rich interactive experiences on mobile phones, track your Tags and read about how companies like Conde Nast and others are using Tag.
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It was just last month that Fandango updated their BlackBerry application and today they have launched a Mobile Ticket program that goes by the same name which allows you to buy a ticket and have it delivered to your mobile device in the form of a mobile tag… err… a QR-code type 2D barcode. Instead of having to go to the ticket counter to pick up a paper ticket, simply whip out your mobile device and allow the ticket taker to scan it directly from your device.
A special scanner is required to scan Mobile Ticket barcodes which is why Fandango has only rolled the service out to 8 cities from at the start.
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It seems like 2D barcode technology, mobile tags, as they are commonly referred to, are on the come up here in the United States. Just the other day we talked about Microsoft Tag. Today we’ll talk about JAGTAG, who, just announced that their technology is now available on all 5 major carriers in the U.S. This covers 87% of users.
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Many BlackBerry users, especially those using BlackBerry Messenger 5, are already familiar with Mobile Tags, or, QR Codes, as they are properly referred to. QR codes are a type of 2D barcode that can be scanned by most smartphones and even many feature phones allowing the user to access a website , contact information, product information, pretty much anything. QR Codes are widely popular in Japan, and, pretty much has become a global standard.
Microsoft has never let global standardization get in the way of “progress”, so, they have introduced their own Mobile Tag technology called Microsoft Tag.
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