How Much Will The BlackBerry Storm Cost?

by Robb Dunewood on November 6, 2008 · 15 comments

We are hearing a lot of news about the BlackBerry Storm lately, however, there are two pieces of information the everyone still really wants to know.

When is the Storm coming out, and, how much will the Storm cost?

We think that average retail vaule (ARV) of the BlackBerry Storm will be about $499, but, after carrier subsides, possible instant and/or mail-in rebates, and depending on what kind of plan you sign up for, the BlackBerry Storm could cost anywhere from the $499 ARV down to nothing out of pocket.

How much do you think the BlackBerry Storm will sell for?

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Verizon BlackBerry Storm To Be Released Next Friday, Nov. 21st | RIMarkable
November 13, 2008 at 7:51 am

{ 14 comments… read them below or add one }

1 Kyle November 6, 2008 at 9:46 am

I think that you are going to probably see the Storm between $299 and $399 from Verizon with a $100 mail-in rebate, but I also think that you will see a third-party reseller like Best Buy Sell it for $199 with a $100 or maybe even $200 rebate.

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2 Bluehorseshoe November 6, 2008 at 10:19 am

I think it’ll be $299 with a $100 rebate. I don’t see them taking any chances on going higher than the iPhone and getting any negative feedback due to their pricing. The Bold’s release should have opened up some eyes.

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3 was19720 November 6, 2008 at 10:36 am

I would be a first time Blackbery buyer. I’ll pay
$199 and no rebate or just wait for the price to
lower.

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4 BBUser November 6, 2008 at 11:56 am

The VZW Storm should be $0.00. The main purpose for revenue of a wireless company (other than paying its employees and its normal bills) is to pay off its infrastructure investment.

Like MaBell before, the remaining telecommunications companies only have marginal infrastructure costs, yet, their pricing hasn’t changed to reflect that. As such, making us pay for a phone every one or two years (subsidized or not) is “icing on the cake” profit for them, but, an unnecessary cost to the consumer.

As such, wireless companies should not be in the business of selling phones and an iPhone should work on any network–not just ATT’s.

Just my 2 cents, but, the telecom reform is not complete and not even halfway there–from a consumer’s point of view.

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5 Robb Dunewood November 6, 2008 at 12:53 pm

“The VZW Storm should be $0.00. The main purpose for revenue of a wireless company (other than paying its employees and its normal bills) is to pay off its infrastructure investment.”

I would love it if the Storm was free, but, I think that you left out one really important purpose for revenue… Paying dividends to investors and shareholders…

Research in Motion has a three tier distribution model. They make BlackBerry devices, however, don’t sell them directly to end users. Instead, they sell them to distributors and retailers who mark them up and then put them in the hands of actual users.

There is no question that Verizon makes most of its money on monthly fees, however, they are a distributor and, as such, legally obligated to make as much as they ethically can as a distributor for their shareholders.

Wireless companies don’t make you buy new devices every two years. I still have a BlackBerry 7250 that has to be about 5 or 6 years old now that works perfectly fine. Consumers just tend to want new phones about every two years or so when they enter into new contracts because carriers subsidize the price of the phone to get you into a contract.

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6 Heather B. November 6, 2008 at 1:03 pm

With as much as we get charged for wireless charges we shouldn’t have to pay anything but I am guessing that it will be about the same as the iPhone.

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7 crazylegs November 6, 2008 at 2:50 pm

Look at Vodafone’s pricing. They are giving it away for free with certain contracts. Given how much voice and data plans on Verizon cost, this could mean they would give it away as well…but it is bloodsucking Verizon. I went into a store and asked about the Storm and they wanted a pound of flesh to reserve a device… Luckily there was this large woman who was happy to lend me some of hers…

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8 crazylegs November 6, 2008 at 2:52 pm

Seriously, Verizon probably pays $375-400 to RIM and that would mean given a usual $200 subsidy, the $199 price seems about right. Maybe they price it at $150 to undercut iPhone – isn’t that their target with this device?

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9 dave November 13, 2008 at 8:58 pm

No matter what the price is I am def. getting the storm. However I must vent for a second on the lack of preparation it seems Verizon has over the release of the storm. I have been calling every Verizon store around my house for the last 2 months now trying to get an idea as to when the storm will be released, and no one over there seems to know. Just frustrating when I have been looking forward to this for some time now.

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10 ASHTRAY November 17, 2008 at 9:15 pm

Okay, so i work at at&t (i still have verizon tho lol) and we are selling the blackberry bold.. obviously crapier than the storm, but its selling for $399 with $100 mail in rebate. So I imagine it the same. :)

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11 Veronica November 27, 2008 at 5:45 pm

You must be kidding people! The Blackberry Curve is going for roughly 550$! AND a 8830 is going for 699$! DONT THINK ITS CHEAP! , some of you are guessing about 399, YAH RIGHT! The Blackberry Storm is going to be selling for around 700$. SO GET CHO MONEY OUT!

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12 heather January 14, 2009 at 1:29 pm

heather b what is your last name

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13 gemma August 3, 2009 at 5:54 pm

how much will it cost in euro ?

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14 Brian September 28, 2009 at 5:34 pm

i wonder if there will be any special deals for people who bought the storm 1

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