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You are here: Home / BlackBerry / Discounted BlackBerry PlayBook pricing coming to an end…

Discounted BlackBerry PlayBook pricing coming to an end…

October 10, 2011 by Robb Dunewood 4 Comments

Back during Research in Motion’s Second Quarter Fiscal 2012 earnings call Jim Balsillie said that we would see price cuts on the BlackBerry PlayBook.  Once those price cuts starting to happen RIM put out a press statement making it clear that the price of the BlackBerry PlayBook had not changed, and, the discounted pricing that you were seeing was part of a number promotional plans in place for the fall with our retail partners that are intended to drive sell-through and increased adoption of the BlackBerry PlayBook.

Well, it looks like that promotional pricing is coming to an end as pricing on the 16 model PlayBook has gone back up to $499.  I dare say that RIM has no chance of selling any meaningful number of devices at the regular price.  I’d be willing to bet that you will soon see another promotion bringing the price of the PlayBook back down to at least $299, possibly lower.  Something tells me that the price of the BlackBerry PlayBook is about to get very interesting…

[Source]

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Filed Under: BlackBerry Tagged With: BlackBerry PlayBook Pricing, BlackBerry PlayBook Sale

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  1. Fan-Ir says

    October 11, 2011 at 1:06 am

    Based on wherever I’ve looked, the PlayBook has been selling rather well. The 16 GB, at least, has been sold out or just had < 10 of them left at various outlets.

    I do not see RIM dropping the price below 299, but maybe raising to 350 (to please their own egos) before eventually surrendering to a fire sale around Christmas time and prepare for the next release.

    Reply
  2. John says

    October 12, 2011 at 2:56 am

    I was under the impression that RIM was going to discontinue the Blackberry PlayBook? However, with some many new Blackberry models having been released over the past few months, I think Blackberry might be having a bit of a revival and you will probably see a jump in sales.

    Certainly, the new television ads are more appealing, and the fact that Apple failed to launch the much anticipated iPhone 5 gives RIM a little breathing room. 

    John
    UnlockWorldwide.com- Tips & Tools for Global Smartphones

    Reply
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