Do you remember the massive amount of marketing that Verizon did with it’s Droid Does campaign and the original Motorola Droid? It’s been almost two years, but, I remember that Stealth Droid commercial like it was yesterday. That campaign pretty much marked the start of Android’s full frontal assault on the smartphone industry.
I believe that Research in Motion needs to launch that type of campaign for BlackBerry 7 and the new BlackBerry 7 smartphones for these devices to have any appeal to consumers that don’t already want a new BlackBerry, but, I haven’t seen a single television spot from RIM in recent memory that wasn’t about the BlackBerry PlayBook.
Word on the street is that Verizon, who still hasn’t officially announced the BlackBerry Bold 9930 or the BlackBerry Torch 9850, is working on a commercial for the new BlackBerry 7 devices that they will carry on their network. Something tells me, however, that they won’t put as much into it as the did the original BlackBerry Storm marketing campaign let alone the Droid Does campaign.
Verizon has pretty much taken the “Burn me once, shame on you… Burn me twice, shame on me” approach and I think that most of the marketing for the new BlackBerry 7 smartphones must come from RIM. Unfortunately, BlackBerry 7 smartphone marketing compared to what you saw with Droid Does, what you continue to see with the iPhone, and even what you saw with WP7, is virtually nonexistent.