It looks like RIM wasn’t just putting up a single TV spot getting the word out about BBM. They’ve launched a full blown BBM marketing campaign with multiple commercials.
Update: More BBM Commercials…
If you ask three BlackBerry users what they love most about the BlackBerry you are almost guaranteed that at least one of them will tell you BlackBerry Messenger. BBM is generally accepted as one of, if not, the best mobile IM clients of all time. Research in Motion knows this and it would appear that they are trying to get the word out.
I felt odd sitting at the airport chatting with a group of teenagers about why they all carried BlackBerry Phones. The conversation started off with 4 kids, but, soon ballooned into a brain storming session with nearly 30 talking about how they liked BlackBerry. I was not shocked these kids liked the BlackBerry as Robb has talked about how his daughter and friends love BBM (BlackBerry Messenger) on the Simple Mobile Review Podcast. What was interesting was almost every kid had an iPod Touch, and those without an iPod touch, had an iPod for music. I suspect no one here is shocked by this fact, but, it was interesting how this fact perfectly supported the statements of Michael Gartenberg on the Engadget Podcast 195.
Here is a video showing BlackBerry users new to BBM (BlackBerry Messenger) how to:
- Add a contact via Barcode
- Create a group
- Show what you are listening to
- Personalize your BBM profile