Research in Motion sent out a notice to vendors today letting them know that BlackBerry App World 3.0 would soon be rolled out.  Phase 1 starts July 6th with a 4-hour maintenance window between 2:00 a.m. and 6 a.m. EST.  During this time developers will be unable upload or make changes to their applications.

RIM is adding two new fields to the Vendor Portal:

  • Short Description: This is your feature description or your one line sales pitch. Please provide a “short description” of each of your items to make your app more discoverable. We support multilingual short descriptions so you can make your sales pitch more local and relevant to better attract users who speak more languages around the globe.
  • Feature Image: You can now upload a featured app image. This is required if you want your application to be considered for feature. It will make your application much more discoverable. Image Specifications: 1920 x 1186 pixel .PNG file.
There is no word on when BlackBerry App World 3.0 will be rolled out to consumers, but , it looks like an update is coming sooner rather than later.