Poynt for BlackBerry, in my opinion one of the greatest BlackBerry applications of all time, has recently been updated and now includes local event features which allow North American users to search for local events by performer, venue, date, or category directly from within the app.

Press Release

Poynt Adds Events Feature Providing Even More Relevant Local Content for North American Smartphone Users

Poynt App for BlackBerry Smartphones and Android Adds New Local Events Feature Powered by Eventful

CALGARY, ALBERTA–(Marketwire – Jan. 11, 2011) – Poynt Corporation (“Poynt Corp.” or the “Company”)(TSX VENTURE:PYN), a leading provider of mobile local search services, today announced the addition of Events to the Poynt local search app (“Poynt” or the “App”). The new Events feature is now available for BlackBerry® smartphones and Android devices in the United States and Canada.

The new Events feature displays current and upcoming local events, as well as detailed event information, including turn-by-turn directions. With this update, Poynt users on BlackBerry smartphones and Android devices have the added benefit of quick and accessible local event listings simply by selecting the Events icon displayed on the App’s home screen. Poynt provides users with up to the minute event listings and details through its content partner Eventful, the leading digital media company connecting 20 million consumers to local events.

The new Events feature allows users to search by performer, event or venue nearby, by event date or by category, including festivals, concerts and sporting events. Users can then view details such as maps, photos, browse websites, view seating charts and get detailed performer information. As well, users can add events to their device calendar or send details to friends.

Poynt harnesses the power of multiple applications in one intuitive package. Users can search for businesses and retailers, gas stations, people, local weather, find movies and buy tickets, find restaurants and reserve a table, and now stay connected with local events. Poynt allows users to go one step further–mapping locations, adding results to calendar or emailing results to friends without exiting the application.

“Events are the heart and soul of local communities everywhere and we are excited to make this enhancement to Poynt’s robust feature set by giving users access to this information,” said Andrew Osis, CEO, Poynt Corp. “The new Events feature is key to our vision of bringing the user a true all-in-one local search experience.”

“We are pleased that Poynt has chosen to utilize Eventful’s data to power their new Events feature,” said Jordan Glazier, CEO of Eventful.” The continued integration of local event content into the mobile experience allows consumers to access the information they need in new and exciting ways.”

The new version of Poynt is immediately available for download for BlackBerry smartphones and Android devices via Over the Air download at m.poynt.com or from their respective app stores.

Poynt is a free application and is now available to BlackBerry, Android, iPhone, and Windows Phone 7 users in Canada, United States, Australia, Germany, the United Kingdom, Italy, France, and Spain.