With the release of BlackBerry PlayBook OS 2.0, the hope that Netflix would finally come to the BlackBerry PlayBook.

In response, however, to a Tweet to @Netflixhelps that read, “Where is my #playbook app? You’ve had enough time and no more excuses! Thanks!”, Twitter responded “We don’t have any current plans to support Blackberry devices, including Playbook.”

I know that many BlackBerry users first reaction is to be upset with Netflix over this apparent decision.  If you really think about it, however, they’ve made no decision and simply haven’t made a plan to support BlackBerry.

RIM, on, the other hand, have both the resources and the cash to get Netflix to “make plans” to support the BlackBerry and are in situation where they need to do exactly that.

RIM has to realize that if their platform lacks applications like Netflix it will continue to be viewed as a platform that lacks developer support.   RIM simply cannot afford to allow this perception (and truth) to continue, so, they must work out a deal with Netflix to bring a player or the ability to watch Netflix via the browser to the BlackBerry PlayBook as soon as possible.

[Via The Verge]