With all of the trouble Research in Motion has been going through over the last two years, the one area that the company has been able to hang their hat was in the corporate mobile workforce. The latest iPass Global Mobile Workforce Report , however, shows that the BlackBerry no longer reigns as the top smartphone used by business users and that the iPhone is now king of the hill.
According to the report 45% of mobile workers use an iPhone compared to just 31% in 2010. The BlackBerry, however, fell from 34.5% last year to 32.2% in 2011. The BlackBerry, right now isn’t really losing share, but, the platform isn’t growing with the pace of the industry at large.
What may be even worse for RIM is that mobile workers are buying their own smartphones as consumers to use at work in increasing numbers. 42% of mobile workers in 2011 are liable for their own device compared to just 34% in 2010 and these pro-summers are overwhelmingly not buying BlackBerry devices.
34.5% down to 32.2% is exactly losing share. (I am teasing you here)
I agree as users agre given a choice they do not choose RIM. That is a reality check. RIM can remain a big fish provide many companies give user a choice only between a Pearl, Torch, Bold, or London.The largest impact for RIM is companies that have a bring your own phone policy and small business. Being part of a Google and Microsoft hosted email is going to help but they need to become something people choose. It is a shame when you have the choice between a company supplied BB and purchasing your own device and people choose to spend their money.
People used to carry their own device for personal and and work provided device for work. Now that companies are allowing your to hook personal devices up to corporate networks, employees are opting to just carry their own personal device.
does any on read….I only see tablets in that graph
They could have forged ahead by offering more phones that do not have cameras for those people who work for DOD contractors and cannot carry camera phones. But because they chased the consumer market (who asked for a camera on a smartphone in the first place?) they are now loosing share in Enterprise. I don’t need or use most of the function s on my smartphone but it is the only one available without a camera. Correct if I am wrong but isn’t RIM the most secure mobile platform?