In the 2008 Brandz.com Top 100 Most Powerful Brands (pdf) report BlackBerry moved up 390% sliding into the 51st over all spot on the list. The Brandz list isn’t simply just a popularity list, but, is an almost complex formula based on corporate earnings, brand contribution, and market valuations and growth potential.
Not only does the BlackBerry brand sit in the 51st place on the list, the brand is estimated to be worth $1.3 billion.
Great News for my that my favorite brand moves up 390% and the study’s done Millward Brown.
…not suprising to me.
For the Mobile Web industry, this study gives a view into the future. Where no brands currently dominate, consumers will be asked to select products based only on their pre-existing brand equity.
In the case of Mobile Web, the top Web brands are poised to crush the competition on a global level. Google (#1), Microsoft (#3), Apple (#7) are tightly entrenched at the top of the Brand-Z survey, and they’re also among the fastest rising brands. Mobile operators appear further down the list, but their presence includes some regional brands that are poised to dominate in their home markets. Vodafone (#11) and Verizon (#33) will compete globally – and so will likely get crushed by Google and Microsoft.
Interestingly, the media companies have almost no representation in the list. Only Disney appears at #23. Even the strongest media brands are absent, including MTV, CNN, Fox, BBC, etc. We can infer that these media brands will end up as a packaged feature on one of the Portals or Operators.
Read the interesting analysis at http://www.theseminal.com/2008/04/22/what-the-2008-brand-survey-tells-us-about-the-future-of-mobile/
The estimated worth is 13.7 billion…little bit more 🙂
All the media companies you mention with the exception of Disney are owned by much larger corporations. None of their parent companies have the growth potential like a Google, Microsoft, Apple, etc.