In the 2008 Top 100 Most Powerful Brands (pdf) report BlackBerry moved up 390% sliding into the 51st over all spot on the list. The Brandz list isn’t simply just a popularity list, but, is an almost complex formula based on corporate earnings, brand contribution, and market valuations and growth potential.

Not only does the BlackBerry brand sit in the 51st place on the list, the brand is estimated to be worth $1.3 billion.