We knew that the BlackBerry brand has some of the most loyal customers and that it was even the second fastest growing brand in the United States, however, we didn’t know that it was the third coolest technology brand among young adults in the U.K.

Market research firm YouGov, on behalf of Superbrands, conducted a survey of 1100 18 – 35 year olds to find the ‘Coolest Technology Brands’. The survey found that the BlackBerry from Research in Motion placed third behind the PlayStation and Sony Ericsson.

Read more