Even though the BlackBerry smartphone has steadily lost market share to its competitors in 2010 BlackBerry brand awareness has grown stronger according to the third annual Vitrue 100 which annually ranks the most social brands by analyzing online conversations on a daily basis across social networks blogs, micro-blogs, photo and video sharing sites using the Vitrue Social Media Index (SMI).

The BlackBerry brand ranks number 2 moving up 13 spots from last years ranking in the consumer electronics category and also ranks number 2 overall following the iPhone which has ranked number 1 in all three years of the survey.