According to a study cited in BrandWeek.com the BlackBerry is on a bit of a slide as far as brand loyalty goes, moving from the No. 6 spot down to 17. The BlackBerry didn’t fall as far as the Treo, however, as it fell from 4 down to 23.
“There are more choices”, said Allyn Hall director of consumer markets at In-Stat, Scottsdale, Ariz. “Blackberry had a monopoly for a while; they were the first to make receiving e-mail using a mobile device practical. There are a ton of alternatives now and more in the chute.”
I am going to go out on a limb and assume that this study was conducted before the release of the BlackBerry Pearl and the BlackBerry 8703e. My theory is a lot of BlackBerry users, especially those on Verizon and Sprint, started to explore other possibilities, not so much because they didn’t want a BlackBerry any longer, but, because they had their BlackBerry 7250 devices for a few years, wanted something new, and were very limited on new BlackBerrys that they could move to.
I would be willing to bet that if the BlackBerry 8703e or even the BlackBerry Pearl were available back when this study was conducted, you would see a much lower ranking for the BlackBerry than what you do now.