We received a notification early this morning that a new version of the BlackBerry local search application, Poynt, has been updated and now includes restaurant information.

Poynt, since first coming out, has been, in my opinion, one of those must have free BlackBerry applications that no BlackBerry user should be without.

You can get Poynt on BlackBerry App World or download it OTA by pointing your device to http://m.mypoynt.com.

The official press release went out at 9:00 a.m. EST and is now posted after the jump.


Calgary—August 25, 2009—Multiplied Media Corporation (TSX:V MMC), an award-
winning, Calgary-based provider of mobile local search services, is pleased to announce the
addition of restaurant search for over 880,000 Poynt customers in Canada, the United
States and the United Kingdom.

Poynt’s restaurant search feature rounds out the already robust business, movie and
people search offering, while maintaining its ease of use and outstanding graphical user
interface. The section features enhanced restaurant listings and enables users to easily find
nearby restaurants, read reviews and book dining reservations. To enhance the user’s
experience, icons are displayed when restaurant reviews or dining reservations are
available for a restaurant listing.

.Dining and restaurant queries comprise approximately 50% of business searches in
Poynt,. said Andrew Osis, CEO, Multiplied Media. .With a feature this important to our
customers, it made sense to deepen their experience with a standalone restaurant module.
More restaurants to search, the added functionality of restaurant reviews and the ability to
book a reservation will satisfy a large segment of our customer base..

Once in the restaurant section, Poynt’s customers are offered three ways to search:
Restaurants Near Me, Restaurants By Name and Restaurants By Cuisine. Features that
users have come to expect such as click-to-call, mapping, driving directions, integration
with BlackBerry® Calendar, BlackBerry® Contacts and BlackBerry® Messages are all
standard within the new restaurant module. As with the existing sections, all search
results are based on the consumer’s location – whether acquired by GPS or cell-site, or
manually entered – and are sorted by distance.

Poynt is a free** application and is available for the BlackBerry® Pearl™ and
BlackBerry® Curve™ series smartphones, as well as the BlackBerry® Bold™, BlackBerry®
Storm™ and BlackBerry® Tour™ smartphones and takes advantage of capabilities
including locates by GPS* and cell-site, click-to-call, click-to-map and click-to-browse-
website. Poynt is available to BlackBerry smartphone owners in Canada, the United States,
Germany and the United Kingdom. The latest version of Poynt is available for download on
BlackBerry App World™ (www.blackberry.com/appworld) or by visiting
http://m.mypoynt.com from your BlackBerry® Browser.

Poynt is also in development for the iPhone with a private beta scheduled for Q3 and
a commercial release expected in Q4 this year.

*Requires a GPS-enabled BlackBerry smartphone.

** Wireless charges may apply. Please check with your wireless service provider.

About Multiplied Media Corporation

Multiplied Media (www.multiplied.com) has developed the award-winning
application Poynt (www.mypoynt.com), the mobile local search service available over
BlackBerry smartphones. Through agreements with directory and vertical content
providers in Canada, the United States and Europe, Poynt simplifies finding and
connecting with businesses, retailers and events wherever and whenever it is most
convenient for the consumer. Headquartered in Calgary, AB, Canada, Multiplied Media
trades on the TSX Venture Exchange under the symbol MMC.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies
of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and
trademarks of Research In Motion Limited.


For further information, please contact:

Andrew Osis

CEO & Director

Multiplied Media Corporation




Margaret Glover-Campbell

Director, Communications

Multiplied Media Corporation