It would appear that re-branding the BlackBerry OS from 4.3.1 to 4.5 is not the only thing the marketing department over at Research in Motion is working on right now.
RIM has started a new ad campaign where they want you to Ask Someone Why They Love Their BlackBerry.
BlackBerry owners can go to the site and share their stories as to why they love their BlackBerrys and there are several videos of featured BlackBerry owners telling there stories.
It’s kind of a cool idea I guess. The main issue I see is that the featured owners all seem to be doctors, authors, TV producers, and successful entrepreneurs, etc. I guess that’s OK if the only demographic you are trying to capture are well to do business professionals. It seems to me, however, that most of these folks already have BlackBerrys.
It would be nice to see featured owners that are school teachers, stay-at-home moms, college graduates looking for jobs, and maybe a factory worker or two. RIM might get a bit more bang for their buck if they target middle class America too…