RIM

Of all the things I was expecting to come out of the BlackBerry 10 launch today, Research in Motion changing it’s name to “BlackBerry” was not one of them.

I’ll be the first to admit just a few years ago when the BlackBerry was the predominant smartphone platform in the industry, a significant number of BlackBerry users had no idea that the name of the company that built their device was Research in Motion.  Even today, although RIM is a pretty popular name, many people who know the acronym, don’t know what it stands for.

I guess I can understand why RIM would change its name, but, changing the company name to the name of the product???  That one is going to have to grow on me.

BlackBerryarkable just doesn’t have the same ring to it…

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