The New York Times has released a free, full fledged BlackBerry application sponsored by UPS.
Mobile continues to be a very popular way for Times readers to access our content,” Marc Frons, The New York Times Co.’s chief technology officer/digital operations, said in a statement. “With this new application for BlackBerry Smartphones, we are offering BlackBerry users with the latest models a faster, more dynamic and more personalized experience for reading up-to-the-minute news, analysis and opinion from NYTimes.com.
Developed in-house, the New York Times BlackBerry App formats content for optimal display on the BlackBerry and automatically synchronizes and stores data in memory for offline viewing. Available for the BlackBerry Tour, Bold, Curve 8900, and Storm, the New York Times BlackBerry App can be downloaded from http://www.nytimes.com/bbapp.