Research in Motion does a heck of a lot of advertising (at least they did up until today) of various BlackBerry devices via Google Adwords, however, I’ve noticed that Nexus One ads were plastered all over the internet today in places where BlackBerry ads used to appear. It got me to thinking, how is RIM supposed outbid Google on Google’s ad network?
Looks like I’m not the only one noticing this either…
Now, I just want to say that if you go to Google’s homepage, search for BlackBerry, BlackBerry related sponsored ads do show up. Google would loose all kinds of credibility if this were not the case. What is very intersting, however, is how Nexus One Ads seem to be on every gadget blog running AdSense Ads even though the content on said blogs may not be about the Google Nexus One.
Im’ not saying… I’m just saying….
{ 3 comments… read them below or add one }
Who knows, but it’s getting aggressive out there. I just watched three commercials in a row…first one was how AT&T covers 200+ million people, the second was Time Warner ripping AT&T’s U-verse satellite service, followed up by Verizon blasting AT&T’s coverage. AT&T is getting killed out there. Time for them to reassess their marketing strategy along with the future of one Mr. Vega. RIM can take a few pointers from all the successful (and not successful) marketing campaigns out there.
And as I read your post on Nexus One ads popping up all over the internet, I saw two to the right here on Rimarkable.com. When everyone was worrying that Bill Gates and Microsoft would become big brother, Google was hatching it’s devious plan to take over the world.
I’m in Canada, so I see a BB related ad on your site (there’s no Nexus one for Canada yet).
However, showing Nexus One, Nokia or iPhone ads on pages related to BB would still be ok as per AdSense guidelines. They’re all ads related to mobile. Even Skype ads would be suitable (ie: Skype for mobile).
Nexus One ads are showing because they not only outbid BB ads but all the other mobile related ads.