• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Home
  • Archives

RIMarkable

The Unofficial BlackBerry Weblog

  • Hardware
  • Reviews
  • Rumor Mill
You are here: Home / Stories / Here’s That BlackBerry Pearl Marketing We’ve Been Looking For

Here’s That BlackBerry Pearl Marketing We’ve Been Looking For

October 24, 2006 by Robb Dunewood Leave a Comment

The BlackBerry Pearl, which debuted on T-Mobile’s network last month has been one hottest, if not the hottest, selling BlackBerrys to date. The Pearl is one of the major factors in Research in Motion’s recent run up on the stock market. RIM’s stock price at the time of this writing is $116.83, up 3.23% today alone.

Everyone is talking about the BlackBerry Pearl. First time consumer BlackBerry users seem to be buying the Pearl left and right. The BlackBerry Pearl is arguably the most significant smart phone to come out in the last 18 months, yet the marketing of the Pearl from RIM and T-Mobile has been modest at best. At least until recently…

T-Mobile just launched a new website for the BlackBerry Pearl called thePearlExperience.com and it looks like their full marketing blitz is about to kick into gear. There are interactive movies for you to watch, you can win a free trip from Yahoo!, and I wouldn’t be surprised if we started to see a bunch of print media advertising and maybe even few TV commercials for the BlackBerry Pearl just in time for the start of the holiday shopping season.

It will be interesting to see how the BlackBerry Pearl does when the companies behind it truly market it. I heard an analyst say that the BlackBerry Pearl is the new iPod. I don’t know if it has reached iPod status yet, however, it comes anywhere close, every 15 to 25 year old with internet access will have the Pearl on their holiday gift wish list.

BlackBerry Pearl, T-Mobile, thePearlExperience.com

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Related

Filed Under: Stories

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Like What you See?

If you're serious about your business, the Aspire theme is the way to go.

Recent Posts

  • The Priv…..You Better Market It!!
  • BB10… A Slow Death?
  • The Day BlackBerry Forced Me To Leave BlackBerry
  • BlackBerry Hank Says Goodbye
  • Get A 10% Discount Code On A New BlackBerry Silver Passport

Copyright © 2021 · News Pro on Genesis Framework · WordPress · Log in