When it comes to U.S. smartphone market share the “Other” category is one place you don’t want to be.
The “Other” category is the place where companies like Kantar Worldpanel group smartphone manufacturers with market share so low that even when lumped together their sum is little more than a rounding error compared to the companies which are listed by name.
Unfortunately for BlackBerry (formerly Research in Motion) U.S. smartphone sales tumbled to 1.1 percent for the three month period ending in June. This is down from 4 percent for the same period last year.
At this rate of decline BlackBerry will fall behind Other which sits at 0.9 percent U.S. within the next three month period.
I am not sure which is worse… BlackBerry market share appearing below Other in a list or BlackBerry getting lumped into the Other category.
[Source via All Things D]
In the Global Market they are already in other, as well as Windows Phone. Tough battle but somebody’s got to do it!