Apple Aired An iPhone Commercial During The Oscars

by Robb Dunewood on February 25, 2007 · 11 comments

 
Apple is making sure that they get the word out that about the upcoming iPhone as they just aired an iPhone commercial during the Oscars. We will update this post with a video as soon as someone sticks one up on YouTube.

UPDATE: View the iPhone Oscars commercial after the jump…

Oscars, Academy Awards

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iPhone Insider » Hello
February 26, 2007 at 5:57 pm

{ 10 comments… read them below or add one }

Thought February 25, 2007 at 10:27 pm
Thought February 25, 2007 at 10:30 pm

First thoughts: A great ad…and perfect for an ad shown during the Academy awards…also, it harkens back to Jobs landmark presentation showing the original Mac, where the computer said “Hello”…

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Thought February 25, 2007 at 10:31 pm

HD version of the ad:
http://web.mac.com/kohlmannj/iPhoneTeaserAd.mov

If you look you will see the network icon is now reading at&t rather than Cingular, which of course makes sense…

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Nick Starr February 26, 2007 at 9:51 am
Robb Dunewood February 26, 2007 at 10:29 am

I’ve been at work for 1 hour and 27 minutes and I’ve been asked if I’ve seen that iPhone commerical 5 times thus far. I think that it is safe to say that Apple got their money’s worth.

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Steve (BBCool) February 26, 2007 at 10:55 am

I really, really dislike it.
Actually, the concept I like, but I don’t think it works for the iPhone.
Probably just me.

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Robb Dunewood February 26, 2007 at 1:05 pm

The big question, is, if you saw it last night, did you remember it this morning?

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BlackBerry Defector February 26, 2007 at 2:17 pm

That is a good point Rob. I saw the commercial last night and thought that it was kind of cheesy but I did remember it this morning.

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Thought February 26, 2007 at 6:46 pm

The interesting thing is that any cell phone company in the world could have created a commercial like that to air during the Academy awards, and yet none ever did. Pity for them. It’s a very elegant ad for the context of the Academy awards.

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Robb Dunewood February 27, 2007 at 12:22 am

You’re absolutely right Thought. You’ve got to give it to Apple… They’ know their marketing.

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