This BlackBerry Killer has no chance…

The Inquirer has the scoop on an a company here in North America that is planning another so called BlackBerry Killer that, in my opinion, is doomed before it it gets off the ground. Believe it or not, someone has the bright idea that a “clamshell” two-way pager with no voice capability and a proprietary OS is somehow going to dethrone the BlackBerry from it’s lofty pirch on top of the wireless email market. I have 7 words for this marketing genius…

Have you completely lost your frigging mind?

I guess the plan is to sell this thing through ISPs who can preconfigure the device to work with their email systems right out of the box. Even if this thing is dirt cheap, who is going to buy it? Someone, mistakenly thinks, that price is a huge barrier when it comes to getting email on a mobile device. Don’t get me wrong, BlackBerry service is not cheap, however, price is not a major reason why the average Joe in North America isn’t walking around with a Blackberry.

Written by Robb Dunewood on May 26th, 2006 with 4 comments.
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4 comments

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Get your own gravatar by visiting gravatar.com martin c.
#1. May 26th, 2006, at 10:00 AM.

I agree with you on this one. I really don’t think there is a market for this type of device in the US. Too many people would just use there cell phone that they already on if they just need to get email every now then and woudl buy a smartphone if they need more than that.

Get your own gravatar by visiting gravatar.com thought
#2. May 26th, 2006, at 9:47 PM.

That site is clearly a joke site.

If you go to the headlines page, it reads “Public enema number one” and one of its headlines is “Microsofts dismisses Open Sauce as inferior”…

It is a pretty funny site, though…

Get your own gravatar by visiting gravatar.com Rick Mahn
#3. May 27th, 2006, at 12:20 AM.

I concur - this device will generate little market interest. The market is clearly dictating the move to converged devices. This means that a new device must support voice, mail, and data. Increasingly customers are demanding data coverage over the entire voice footprint of their carrier - not just in metro areas and main connecting corridors (Interstates) between them.

Its too bad that people have invested time and money in this device - I truely believe that it won’t make it; and as martin c. points out above, most customers will use their existing or future cell phone to accomplish this need. All power-users will either get a BlackBerry or another solution running on Palm or Windows Mobile.

Get your own gravatar by visiting gravatar.com Drew
#4. May 28th, 2006, at 9:55 PM.

This is a picture of the OGO…AT&T Wireless carried it a few years ago.

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