They Aren’t Really Going To Call It The BlackBerry Thunder Are They?

Ever since Research in Motion started giving BlackBerry’s names going back to the BlackBerry Pearl, it has taken a week or so for the name to settle in and start to sound natural to me. BlackBerry Pearl, BlackBerry Curve, and even the yet to be released BlackBerry Bold and BlackBerry KickStart just kind of role off the tongue after you say them a few times. BlackBerry Thunder, on the other hand, just isn’t working for me.

This is just one man’s opinion so take it with a grain of salt, however, BlackBerry Thunder is about as ridiculous a name for a mobile phone that I’ve heard. It sounds more like power tool or something.

“The Black & Decker Thunder… The most powerful electric leaf blower money can buy…”

I certainly hope that BlackBerry Thunder is just the code name and that RIM will come up with something a bit more eloquent. Like they named the 8100 the Pearl after the trackball introduced on the BlackBerry Pearl, the BlackBerry 9500 should be named after the touch screen it will introduce.

Written by Robb Dunewood on May 29th, 2008 with 19 comments.
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#1. May 29th, 2008, at 11:12 AM.

Where’dya get that photo? Another mock-up?

Get your own gravatar by visiting gravatar.com Robb Dunewood
#2. May 29th, 2008, at 11:34 AM.

Actually someone emailed it to me but i am going to venture that it was at some point on cellfanatic.com because of their mast at the bottom. I am not sure where it originated.

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#3. May 29th, 2008, at 11:51 AM.

Yeah, I saw the watermark, but couldn’t read past the “cellfan” part.

As it stands, I don’t have a problem with the name. “Thunder” is no better or worse than “Pearl” or “Bold,” IMO. To 99% of the people I talk to, I’ll just refer to it as “my BlackBerry” anyway.

I have to wonder if RIM’s marketing department was thinking something like “We’ll call it ‘Thunder’ ’cause by leaking a touchscreen BB before WWDC, we’ll be stealing Apple’s thunder regarding the new iPhone Exchange support! Get it? Clever, right? Anyone?”

Get your own gravatar by visiting gravatar.com Jeff
#4. May 29th, 2008, at 12:01 PM.

Sounds more like a energy drink name to me… “Drink Blackberry Thunder!”

Get your own gravatar by visiting gravatar.com schagg
#5. May 29th, 2008, at 12:44 PM.

how about the ‘BlackBerry NoQWERTY’? :P

Get your own gravatar by visiting gravatar.com Omar
#6. May 29th, 2008, at 12:46 PM.

Although this mockup is better the most we’ve seen, it definitely is fake. Why would you need four buttons at the bottom if the thing has a touch screen?

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#7. May 29th, 2008, at 12:53 PM.

I agree the photo is probably fake, but I don’t think the four keys necessarily make it so. There are a number of current touchscreen devices that still have one or more “hard” keys.

Get your own gravatar by visiting gravatar.com rab
#8. May 29th, 2008, at 1:15 PM.

Maybe the could take a page from LG and call it the Blackberry Chocolate Thunder.

Get your own gravatar by visiting gravatar.com chris landau
#9. May 29th, 2008, at 1:50 PM.

Maybe it will have a vibratory feedback feature. Like when you touch it, it let’s your finges know what’s going on.

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#10. May 29th, 2008, at 2:04 PM.

thunder 9500:

Get your own gravatar by visiting gravatar.com bluehorseshoe
#11. May 29th, 2008, at 2:58 PM.

Personally, I don’t have a problem with the name. I’m sure it’s part of some marketing campaign that they have planned. Similar to how Motorola did the RAZR Black with AC/DC’s ‘Back in Black’. Perhaps RIM is going with AC/DC’s ‘Thunder’ song and showing it off on a commercial blitz (I can see it now…pretty catchy). If I had to pick a silly name for a phone, I’d say the Curve is. Yippee, the edges are curved, hence the name? Comon’. Someone in marketing can do better than that.

Get your own gravatar by visiting gravatar.com bluehorseshoe
#12. May 29th, 2008, at 2:59 PM.

@ rab

Or how about the Blackberry Darryl Dawkins. :)

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#13. May 29th, 2008, at 3:03 PM.

I can see the BB now, rotating on the TV screen, showing off its features as AC/DC plays their tune in the background, chanting ‘Thunder’. Yeah…I can see it.

http://youtube.com/watch?v=zvoeeq-BH4w

Get your own gravatar by visiting gravatar.com bunker
#14. May 29th, 2008, at 3:31 PM.

guys, i have a question. Im thinking of buying a curve 8320 (wifi). Im still buying it, even if the response is “true”. But i still want to know…

Does RIM blocks the browser from accessing websites if i dont have the ISP data plan included? Meaning i buy the phone and use the wifi at my home without data plan, will i still be able to access let’s say rimarkable.com, google.com, amazon.com ?

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#15. May 29th, 2008, at 3:36 PM.

Not on Wifi they can’t block it. You’re picking up the site from your router (or any other wireless connection for that matter which is providing the feed). RIM can’t block that. You’d be able to access various web sites. When you’re out of range of wifi, then you’d need to subscibe to the internet plan to access those same sites.

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#16. May 29th, 2008, at 4:49 PM.

While I am convinced that RIM/Vzw were the ones that originally leaked info on the Thunder, I think they really ought to “officially” announce something before WWDC.

As of now, I don’t think that rumors and vaporware are going to deflect much attention from the iPhone w/Exchange announcement that will likely take place on the 9th.

Get your own gravatar by visiting gravatar.com bing
#17. May 29th, 2008, at 9:13 PM.

blackberry thunder sounds awesome.

Get your own gravatar by visiting gravatar.com anukexpat
#18. May 29th, 2008, at 9:25 PM.

“Chocolate Rain” has a nice ring to it.

Get your own gravatar by visiting gravatar.com Terry Hughes
#19. June 3rd, 2008, at 1:38 PM.

I agree with Rob that the name is not right for the device. Hope it is a code name. Whatever the name, let them just release the thing so I can trade in my “old” 8830. Which, by the way, has changed my life.

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