Earlier this month when a federal court in Albuquerque, New Mexico barred Research in Motion from using the trademarked name BBX RIM simply changed the name of their next-generation, QNX based, BlackBerry operating system to BlackBerry 10 suffering little more than the embarrassment of not having acquired the right to use the trademark before actually using it.
RIM finds itself in another legal battle over the use of BBM, short for RIM’s 50 million user plus BlackBerry Messenger mobile IM service, with BBM Canada, an industry group of broadcasters, advertisers and ad agencies, that has been using BBM in their branding for nearly 70 years.
BlackBerry Messenger users have been informally referring BlackBerry Messenger as BBM for years, and, after RIM started officially using the acronym, has become a core piece of RIM’s brand, and is a linchpin of the company’s global expansion, so it is doubtful that RIM will just stop using BBM.
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