Just like they said it would be, after the two or three other times that they said it would be, the BlackBerry Bold is now officially on sale on AT&T’s website.

As I’ve said before, the AT&T Bold is expensive.  It will cost you 400 bucks up front but they do give you a $100 mail-in rebate that most people willing to shell out $399  will forget to mail in.

I won’t be surprised at all to see another $100 instant rebate or something tacked on to the Bold before the holidays…