Will The BlackBerry Bold Generate Record Revenue Numbers For AT&T?

by Robb Dunewood on November 3, 2008 · 6 comments

AT&T Mobile CEO, Ralph De La Vega, was on CNBC this morning talking about tomorrow’s relesase fo the much delayed BlackBerry Bold.

De La Vega said AT&T is projecting record service revenues from the new BlackBerry around the world. He said the device is already generating record revenues in Japan and in other countries where it was introduced. He continued, “BlackBerry Bold is so powerful and fast, we are expecting it to replace PC use in many cases, and data revenues will far exceed the AT&T’s subsidy cost of marketing the device.”

It looks like AT&T is expecting to make money hand over fist with the BlackBerry Bold…

[Source]

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{ 6 comments… read them below or add one }

Norman R. November 3, 2008 at 12:24 pm

I think that he might be right. Most BlackBerry users that will get a Bold either have no idea, or, don’t really care how delayed the device is. All they know is that there is a new BlackBerry out and it is time for them to upgrade.

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gquaglia November 3, 2008 at 1:14 pm

I think it will sell well, but no where near the numbers the Storm is going to generate for Verizon.

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Jeff November 3, 2008 at 3:55 pm

We’ve had them for a few weeks here in Canada and we are seeing them EVERYWHERE. Huge early adoption rate.

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Thought November 3, 2008 at 8:49 pm

I think Norman may be on to something. Most users don’t follow all the rumors, tech blogs, etc…they simply look at what’s available and see if they like it.

I have seen the bold mockup at Best Buy and just that alone looks great. And seeing as we are entering the holiday season, the Bold should get a boost from that as well.

I think in retrospect the only thing that may cost some Bold sales is the fact that it is being released after the economic downturn really hit, instead of earlier this year, before everything hit the fan.

It will indeed be interesting to see which sells better…the Bold on ATT or the Storm on VZW. I’d bet at this point the Storm on VZW.

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Jeremy November 3, 2008 at 9:14 pm

If it wasn’t for the horrible customer service at Verizon, it would switch and get the Storm. As far as the Bold price, I’m waiting for the price drop…

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Roger November 7, 2008 at 3:16 am

Hey isn’t that the guy from Magnum P.I. ?

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