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You are here: Home / Rumor Mill / Why Google Wants a Phone

Why Google Wants a Phone

March 20, 2007 by Robb Dunewood 5 Comments

I was just reading an article over on the Washington Post that asks the question, “Why would Google want a phone?” The piece almost makes it seem like it is a mistake for Google to move into the already crowded mobile phone industry.

Commentaries have been mostly about rumors, and they lack a good motive for such a move. Google makes software, not hardware, and rumors that it was developing a PC a few years back turned out to be wrong–it was simply making software for PCs.

I decided to answer the question here and to make a long story short, Google wants a phone simply because it allows them to move from being the middle-man in the content delivery system to just being the man.


When you think about it, Google supplies the content in the case of YouTube for millions of people watching videos and provides the mechanism, Google’s index, to find almost all other content. They are the the gate keeper between the content you want and the device that you get it on. If Google builds the content delivery system and makes it cheap, well, that is the Golden Goose.

Google Phone

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Comments

  1. Rich Wagner says

    March 20, 2007 at 8:53 am

    I kind of see your point but don’t you think that other phone manufacturers will stop allowing google to run their applications on their phones if they see Google as a competitor?

    Google might do better at being the middle man for everyone as compared to just the man on their own device.

    Reply
  2. Robb Dunewood says

    March 20, 2007 at 9:00 am

    Good points Rich, however, I believe that Google is so big that they can be both friend and competitor at the same time. Right now I have 5 free applications from Google on my BlackBerry, three of which I use everyday, Google Talk, Google Search, and GMail. It would make no sense for RIM to prevent me from using these tools simply because Google is making a device.

    Reply
  3. Amit says

    March 20, 2007 at 10:05 am

    Robb,

    Why use the gmail client when Gmail already supports Push through the BlackBerry Internet Service? Google Talk is one of my most used BlackBerry applications too.

    Reply
  4. Phreqd says

    March 21, 2007 at 10:00 pm

    Google has stated that they will not be making a phone and it’s been all rumours. So this whole article is moot. Where do you get your information from? “Richard Kimber, Google’s South-East Asia managing director of sales and operations, says that Google is obviously investing in the software side of things, but that it has no interest in entertering the crowded handset market.”

    Reply
  5. sunflower says

    March 25, 2008 at 11:34 pm

    google is going gr8
    now they want everything ..
    gud

    Reply

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