Comments on: Why Do You Love Your BlackBerry?

By: alinnible

alinnible — Fri, 08 Feb 2008 19:09:56 +0000

I’d prefer reading in my native language, because my knowledge of your languange is no so well. But it was interesting! Look for some my links:

By: Doodee

Doodee — Sun, 03 Feb 2008 19:02:50 +0000

Thanks for sharing

By: M

Mon, 28 Jan 2008 04:08:57 +0000

It is what we refer to in the business as aspirational advertising. They can get middle class americans to buy into the Blackberry brand by glamorizing it. “If you get this phone, regardless of the fact that you make $50,000 a year, you are just like a young, hip CEO.”

By: AC

AC — Sun, 27 Jan 2008 23:57:49 +0000

Like the post above me said, this is not a new marketing campaign. I’m not sure how long it’s been in use, but I know it was definitely around last May.

By: bluehorseshoe

bluehorseshoe — Fri, 25 Jan 2008 14:17:14 +0000

Not a bad idea, but I wouldn’t mind seeing why Lindsey Lohan loves her BlackBerry. Now that would be more interesting than a factory worker.

By: Nobody

Nobody — Fri, 25 Jan 2008 03:36:39 +0000

This marketing has been around for quite a while… but it is a great one.

By: Thought

Thought — Fri, 25 Jan 2008 01:04:36 +0000

Robb, you do make a great point. The idea of getting people to participate and share their stories is a good one. But yes, if they really want to broaden their base, they need to showcase more than just the upper level professionals.

By: Mojo

Mojo — Thu, 24 Jan 2008 23:58:24 +0000

The author of this post makes a damn fine point. Research in Motion, if it intends to really compete in the consumer market, has to actually target demographics beyond corporate America with their marketing.