Comments on: Why announce the BlackBerry 8703e the same day that the Pearl is released? http://www.rimarkable.com/why-announce-the-blackberry-8703e-the-same-day-that-the-pearl-is-released The Unofficial BlackBerry Weblog Fri, 10 Feb 2012 09:11:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: thought http://www.rimarkable.com/why-announce-the-blackberry-8703e-the-same-day-that-the-pearl-is-released/comment-page-1#comment-20277 thought Wed, 13 Sep 2006 03:40:15 +0000 http://www.rimarkable.com/?p=877#comment-20277 I really don't see a problem with this, and in fact, it may have been a wise move. As you mention, this modest press release will in no way overshadow or subtract from the attention given to the release of the Pearl. Plus, it may simultaneously reassure RIM's core enterprise market that they still release business-oriented devices. Basically, the announcement of the 8703 only throws a bone to those market segments that aren't going to rush out and get the Pearl in the first place: the hardcore business users, as well as those who want to stick with Verizon's network. I really don’t see a problem with this, and in fact, it may have been a wise move.

As you mention, this modest press release will in no way overshadow or subtract from the attention given to the release of the Pearl.

Plus, it may simultaneously reassure RIM’s core enterprise market that they still release business-oriented devices.

Basically, the announcement of the 8703 only throws a bone to those market segments that aren’t going to rush out and get the Pearl in the first place: the hardcore business users, as well as those who want to stick with Verizon’s network.

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