Someone asked me the other day if I was getting excited about BlackBerry 10 as its launch early next year gets closer.

I said that I wasn’t necessarily excited, but, that I was eagerly anticipating the release.  They asked my why I wasn’t excited, and, after thinking about it for a moment, I said, “There aren’t any apps that we know of that anyone needs to get excited about”…

In my opinion, it is as important for BlackBerry 10 to be an application delivery system that rivals Windows Phone and Android when it comes to big name cross platform apps as it is for it to be a mobile operating system that approaches the polish of iOS.

If BlackBerry 10 turns out to be the best mobile operation system ever it will still fail miserably if there aren’t any good apps.  And, if the top free and the top paid BlackBerry PlayBook apps are indicative of what we will see when BlackBerry 10 ships, the narrative for RIM really doesn’t change.

Where are the apps that will truly move the needle for BlackBerry 10?

There is no question that RIM is on a mission to get every developer developing for BlackBerry 10.

Our own @BlackBerryHank is headed off to BlackBerry Jam next week in San Jose, and, we hope that he is able to report on a plethora of BlackBerry Apps coming down the pike for BlackBerry 10.

RIM, however, needs to pivot from a message of what can be developed for BlackBerry 10 to a message of what is actually being developed for BlackBerry 10.  We want to hear about FlipBoard for BlackBerry 10, Netflix for BlackBerry 10, LinkedIn for BlackBerry 10, Skype for BlackBerry 10…

Will there be a Google+ client for BlackBerry 10, Google Maps for BlackBerry 10, LastPass for BlackBerry 10, Etrade for BlackBerry 10?  Will my bank have a mobile banking client for BlackBerry 10.  Will I be able to pay my utility bills with an app on BlackBerry 10?

These are the questions that RIM needs to start answering about BlackBerry 10, and, maybe BlackBerry Jam will be the place where answers start to flow.

For me, excitement for BlackBerry 10 comes with the feeling of no longer having to sacrifice application support if you chose to use a BlackBerry.  We aren’t there yet…

Hopefully news out of  BlackBerry Jam will move the needle a bit…