I was just reading over on BGR how Sprint’s Simply Unlimited Plan does include the BlackBerry (there was confusion on that) and it got me to thinking, the such plans by Sprint and other carriers may actually increase the number of consumers buying BlackBerrys.
There is no doubt that one bar to BlackBerry ownership for many consumers is that the BlackBerry service above and beyond what you pay for everything else is too expensive. Unlimited plans that are inclusive of BlackBerry Internet Service (BIS) are much more attractive. The argument that other smartphones will cost you less each month pretty much goes away.
It would be interesting to see if carriers see an uptick in BlackBerry sales after implementing an unlimited plan similar to Sprint.