Remember when the BlackBerry Storm came out last year? Verizon hawked it everywhere possible. Magazine ads, billboards, TV commercials, contests… The BlackBerry Storm was the most hyped BlackBerry ever.
Move up a year and Verizon didn’t even officially announce the BlackBerry Storm2 until 2 days before the the device became available. Verizon didn’t market the BlackBerry Storm2 before it’s release at all. Whether they will now that it is available remains to be seen.
That being said, it is hard to miss the buzz in front of the upcoming Verizon Droid, which Verizon just happens to be marketing the heck out of. Word on the street is that Verizon is creating an interactive experience named Droid Does Times Square where people will be able to control both the Reuters and NASDAQ digital billboards.
Do a Google search for Verizon BlackBerry Storm2 (at the time of this posting) and you don’t get a single sponsored ad for the Verizon BlackBerry Storm2. You may actually get a sponsored ad for the Droid (among the general flurry of no deposit casinos ads). Search for Verizon Droid, and you most certainly do. Probably several of them.
There is no question, at least from initial advertising efforts which device Verizon is betting on.