I read somewhere that woman between 17 and 31 used the camera on their phones 3 to 5 times more often than guys in the same age group. Naming a CameraBerry something that appeals to them is definitely a good move.

I agree that “stealth” is kind of a cooler name esp. for guys…reminds me of secret agents, stealth fighters, etc.

Rather than “stealth”, though, the name “Pearl” will appeal to a broader audience, esp. have more appeal with females.

Also, I don’t know if in today’s age of terror threats, if the name “stealth” would have been a good one. I don’t think security officials want there to be all sorts of consumers out there talking about how much they use and love their “stealth” device.

Finally, the unit appears in the pictures to have a nice, shiny, smooth finish, and so the name “pearl” goes along nicely with that.