Every time I layover in the Minneapolis St. Paul International Airport I try to make a point to stop by the BlackBerry Store. Not that I expected they guy in the store to know specifics on when the next wave of BlackBerry devices will launch, he did say that at least a few models will be out this month sooner rather than later.
The BlackBerry Store
If you haven’t heard already, the world’s first official BlackBerry Store opened it’s doors yesterday morning. At first, I thought, “Wow, pretty cool…” Now that I have thought about it a little longer, I wonder if The BlackBerry Store will actually succeed.
There is no doubt that the BlackBerry is one of the hottest selling smartphones on the market. When you look at the overall mobile phone market, however, the number of BlackBerry’s sold here in the U.S., even though more BlackBerrys are sold here than all other places combined, is just a rounding error compared to the total number of mobile devices sold.
Will the BlackBerry Store receive enough foot traffic to sell enough devices to keep the lights running? I know that they will sell training as well, however, BlackBerry training is nothing new and how far will people travel so that their BlackBerry training comes from a place that has an official BlackBerry logo on the marquee?
Will the BlackBerry Store succeed? Tell us what you think.
The worlds first “authorized” multi-carrier BlackBerry retail store is officially opening it’s doors today in Farmington Hills, Michigan.
“The BlackBerry® Store features the most comprehensive offering of BlackBerry products and services and provides and exceptional purchasing experience for both consumers and corporate customers”, said Isaac Hanna, CEO of Wireless Giant, the company bringing you The BlackBerry Store®.
You will be able to get BlackBerrys from all 4 of the major U.S. based carriers and, in addition to devices and accessories, The BlackBerry Store will offer BlackBerry training services for both BlackBerry users and BES administrators.