Press Release

March 31, 2011 (Toronto, ON) – Polar Mobile (www.polarmobile.com) announced plans today to support Research In Motion’s PlayBook tablet devices and estimates launching at least 100 Apps for the device in 2011.

Polar Mobile to support RIM’s PlayBook tablets and launch 100 PlayBook Apps

Polar Mobile’s SMART Platform powers over 500 mobile Apps across every smartphone for over 200 Publishers in 10 countries. The 180+ Super Apps powered by Polar Mobile on BlackBerry smartphones today have been used by over 4,000,000 people in 100 countries. The likes of Time Inc, Conde Nast, Bloomberg, CBS Sports, Shanghai Daily and Transcontinental Media are some of Polar Mobile’s customers.

“Tablets represent a massive opportunity for our customers to increase reach, drive engagement and create a new revenue stream”, says Kunal Gupta, Chief Executive Officer, Polar Mobile. “We are excited to extend our Platform to the PlayBook and believe it will be a key content consumption device that Publishers need to be on”.

IDC forecasts worldwide shipments of tablets to reach 70.8 million units by next year. RIM has announced the launch of the PlayBook tablet for April 19th.

“Polar Mobile is a leader in helping Publishers launch high-quality mobile Apps easily and quickly, while enabling a compelling user experience”, says Tyler Lessard, Vice President, Global Alliances, Research In Motion. “The PlayBook is an important device that partners like Polar Mobile are investing heavily on, given the opportunity to grow distribution and revenue”.

Polar Mobile’s SMART™ Platform provides Publishers with an affordable solution that is fast and easy to get to-market across every major device. The Platform is a fully hosted and managed solution, incorporating a variety of mobile ad servers, mobile reporting, end-user support and other key platform services. To learn more about launching Apps with Polar Mobile, visit www.polarmobile.com.