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Why Isn’t RIM Hyping Up The Next BlackBerry OS?

April 15, 2010 by Robb Dunewood 42 Comments

Two months ago today Microsoft announced Windows Phone 7, the all new Windows mobile operating system that will be a lot more like the Zune than it is the current version of Windows Mobile.  Windows Phone 7 isn’t an upgrade, but, a completely new direction in mobile operating systems for Microsoft.  Even though Windows Phone 7 isn’t due out until the latter part of this year, I know all this because, to put it mildly, Microsoft has been hyping Windows Phone 7 up beyond all belief…

I’m not sure if RIM has noticed, but, a lot of BlackBerry users are dissatisfied with the BlackBerry, particularly the BlackBerry OS and its lack of general “coolness” when compared to… well… pretty much everything else.  A real problem this year for RIM will be customer churn, as long-time, die-hard, BlackBerry fanatics that automatically update to the latest and greatest BlackBerry every couple of years, are increasingly looking at alternatives like the iPhone, Android, and even Windows Phone 7.

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Filed Under: BlackBerry Tagged With: BlackBerry, Microsoft, OS6, RIM, WebKit BlackBerry Browser, Windows Phone 7

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