Survey Says: BlackBerry Has 73% Of The Enterprise Market

by Robb Dunewood on March 4, 2008 · 31 comments

According to a ChangeWave Research survey, Research in Motion’s BlackBerry accounts for almost 3 of 4 smartphone purchases in the enterprise with 73% of the market. The survey also has the BlackBerry poised to pick up another 4 to 5 points.

Although the BlackBerry is, pretty much, crushing everyone, Apple’s iPhone is coming on strong. The iPhone currently has 5% of the enterprise market but ChangeWave predicts that it will pick up at least an additional 6% and could jump all the way to second place behind RIM if second place Palm at 18% and third place Motorola at 9% continue to free fall.

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Scott Janousek » Blog Archive » Flash Lite … is RIM missing a competitive edge over the Apple?
March 24, 2008 at 4:25 pm

{ 30 comments… read them below or add one }

schagg March 4, 2008 at 10:45 am

I’m guessing the iJuggernaut with be neck and neck with RIM in 2-3 years if RIM doesn’t kick itself in the butt, so to speak.

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bluehorseshoe March 4, 2008 at 12:22 pm

Aside from fucntionality, the key in the enterprise market will also come down to security, along with management. That’s where BB shines. They’ll be a player for many years to come.

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hellno March 4, 2008 at 1:34 pm

Its not that captain obvious is incorrect in patting RIM and himself (for having being a “multi-battery toting power user”) on the back, but there are more players current and future in the enterprise market as Robb points out. Will RIM be a player in this market for “many years to come”? maybe, probably but not so sure a grandstanding, blanket statement takes into consideration change in the market and the newer players. As Schagg points out RIM’s system failures, or failure to bring current and future design wireless devices to market in timely fashion might change things. Perhaps email might not be what it is currently to the enterprise market. There are many factors which can effect the wireless market. An hour in the wireless industry is equal to years in other industry, the wireless device released today is old and obsolete in less than 6 months. Not so sure RIM is a absolute like some hope and dream it is.

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Robb Dunewood March 4, 2008 at 2:29 pm

I don’t think I am pointing out what you think that I am pointing out. To be clear I am making the grandstanding blanket statement that unless Apple starts giving iPhones away and agrees to rewrite all of the applications corporations use to tie BlackBerries into their lines of business so that they work securely on the iPhone, the BlackBerry will absolutely be the market leader for the next three years.

The iPhone will gain share, but the fact that they are tied to a single carrier alone is enough to prevent them from taking over the number one spot.

In my opinion, the iPhone, which I have owned since day one, is not enterprise ready, and all the articles that I sure you will link to in your response won’t change that opinion.

What the iPhone could be, should be, may be, we’ll see is all fine and dandy, however, it isn’t there yet and to think that it could be number one in the next couple of years is just ridiculous if you ask me.

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schagg March 4, 2008 at 2:50 pm

@hellno,

I don’t believe I pointed to system failures or anything specific. not that I disagree, but please do NOT put words in my mouth.

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hellno March 4, 2008 at 3:15 pm

Robb,

Who said it’s just Apple and the iPhone? Clearly RIM and Apple are at the top of their game. Look at the history of RIM, first a pager, then a business only device, then adding a phone to the business only devices, holding there for awhile, then color screens, then more consumer friendly features were added. Like Rim with the Blackberry, and Apple with the iPhone any number of manufactures might come up with the next great thing. Email may become passe, Consumer reliance on a single server may become passe, the blackberry features might be allowed to get even more long in the tooth. There are way to many variables to state

“Aside from fucntionality, the key in the enterprise market will also come down to security, along with management. That’s where BB shines. They’ll be a player for many years to come.”

Of course if you add “I hope and dream” to the end of that statement then maybe, but a blanket statement. NOPE not IMO, just because we’re fans doesn’t mean objectivity should be removed.

Apple is rumored to be:

Apple: iPhone SDK, enterprise announcement 3/6
http://www.macworld.com/article/132275/2008/02/sdk.html

“The invitation’s mention of “exciting new enterprise features” also suggests that another often-criticized area of Apple’s iPhone strategy—its lack of support for features considered vital by business IT managers—may also be addressed. The iPhone initially was only available as a part of a consumer-level AT&T Wireless calling plan, though AT&T rolled out business plans for the iPhone in January.”

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bluehorseshoe March 4, 2008 at 3:22 pm

Forget it…he doesn’t get it, nor will he ever. It’s like a dog chasing it’s tail…

Keep living the dream.

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hellno March 4, 2008 at 3:22 pm

Schagg,

My mistake dude… If your just skimming I first got “if RIM doesn’t kick itself in the butt, so to speak.”

Could be ment two ways I guess?

“I’m guessing the iJuggernaut with be neck and neck with RIM in 2-3 years if RIM doesn’t kick itself in the butt, so to speak.” (With a positive kick in the butt, RIM will continue it’s lead in the enterprise market.)
-or-
“I’m guessing the iJuggernaut with be neck and neck with RIM in 2-3 years if RIM doesn’t kick itself in the butt, so to speak.” (With a negative kick in the butt, Apple will use RIM’s self-inflicted kick in the butt, and be able to unseat the market leader)

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hellno March 4, 2008 at 3:52 pm

How does RIM having 73% of the Enterprise Market bring one to make personal comments like that about Robb our host? UNACCEPTABLE. Really UNACCEPTABLE no matter who or what your posting about. How many time must you be told RIMarkable is not a place for your thread crapping to post personal thoughts and dreams of others?

We’ll let Aretha Franklin clue you in….
http://www.youtube.com/watch?v=YP4VDbmfi8k
Kelly knows better
http://www.youtube.com/watch?v=J4aWFcNAG9Q
Even Erasure knows
http://www.youtube.com/watch?v=4nAt_I3EIaM

bluehorseshoe
#7. March 4th, 2008, at 3:22 PM.
“Forget it…he doesn’t get it, nor will he ever. It’s like a dog chasing it’s tail…
Keep living the dream.”

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schagg March 4, 2008 at 3:57 pm

hellno,

personally, I like RIM (minus the outages), and it’s my hope that it would be a positive kick in the butt.

more competition is better for us consumers. so, hopefully things like the iPhone, or a Nokia handset (just using those as examples. feel free to include your own) will indirectly result in RIM improving on their OS, and working with manufacturers to get faster/better devices out there. and by ‘better’ I mean more stability, less outages, and maybe the ability to send multiple attachments in an email (eg, two or more pics)*

* = my own personal request. as I see it now you can’t send 2 pics in one email to a friend. but maybe that’s my inexperience with my Pearl 8130.

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bluehorseshoe March 4, 2008 at 5:21 pm

@ hellno…

You retard. The comment was directed at you right after your post. Who else on this board gets abused the way you do? Do you ever wonder why? Heck, like one of the posters out there said…”You can’t cure stupid”. He was so on when he directed it at you. Heck, you even got Rob writing posts that anticipate your plether of links.

PS – try spell check (may as well check the grammar while you’re at it), or perhaps you’re going to blame the keyboard on your iPhone for that?

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jhp2 March 4, 2008 at 5:51 pm

If Apple can figure out a way to work with existing IT infrastructure they will take off. However, if they are counting on organizations to install parallel or new Open Source email, calendaring, etc infrastructure, they will find limits to enterprise penetration. Robb also has a good point, as long as you are tied to one carrier, you will see a ceiling on penetration. Organizations like Lenovo and IBM have one CDMA and one GSM carrier that they have agreements with (VZW and ATT). Having a phone that works on both and will push sync with Exchange and Lotus Notes is a key to big growth. I hope they do it. Be nice to have an enterprise ready iPhone on CDMA.

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hellno March 4, 2008 at 6:17 pm

NO excuses for your poor actions here bluehorseshoe.

Glad to yet again in addition to all your other personal problems your also LIAR.

bluehorseshoe
#28. March 4th, 2008, at 12:18 AM.
“Now I’m done with you…”

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hellno March 4, 2008 at 6:27 pm

The last thing Apple needs is to get involved with a soon to be shut-down cdma network, soon you verizon guys will have the freedom of GSM/LTE. Where I agree with you jhp2 “as long as you are tied to one carrier, you will see a ceiling on penetration.” Thats not quite true when it comes to the iPhone being available on multiple carriers world wide. I also agree (and think Apple does too, with the Tim Cook: Apple “not married” to exclusive deals for iPhone”) that exclusive deals are not all that consumer friendly, but it’s hard to call Apple out on it, when all the top tier device manufactures do it.

Good reporting..
In Russia, it’s iPhone for president
http://iphone.macworld.com/2008/03/in_russia_its_iphone_for_presi.php

You see if there’s a will there is a way for the iPhone to be world wide.

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hellno March 4, 2008 at 6:32 pm

PS

You see if there’s a will there is a way for the iPhone to be world wide.

But thats the beauty of SIM card technology and standard, open global GSM. Thats not a dig, thats something for verizon customers to loom forward to (when the network gets upgraded to GSM/LTE)

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JHP2 March 4, 2008 at 7:56 pm

Hellno,

For domestic users, it is important to have multiple carriers. Having GSM carriers in the rest of the world does nothing for US users. As far as GSM/LTE goes, we are a long ways from that and in the meantime, I can tell you that if the iPhone was on CDMA and could handle true push email and calendaring, they would see a spike in demand.

And why not make one for CDMA? The iPhone you see now will not likely be the same you see in a few years. Using that reasoning, they should not have made a version that works only on slow EDGE data and should have waited for ATT to upgrade their network. If you wait, you lose.

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JHP2 March 4, 2008 at 8:00 pm

Besides, it is not like Apple did not consider a CDMA iPhone:

http://www.usatoday.com/tech/news/2007-01-28-verizon-iphone_x.htm

http://sethgodin.typepad.com/seths_blog/2007/06/the-verizon-guy.html

In my mind they should have gone for it, but I still would not own it until it can replace my BB for work.

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Thought March 4, 2008 at 10:33 pm

For now this is the bread and butter market for RIM. They need to make sure their efforts to reach out into the consumer market do not cost them any focus or momentum in the enterprise segment.

As for the iPhone, it is truly an amazing device, but right now there is no way it could supplant the BB in the enterprise segment. Given the slowness in rolling out their SDK and 3rd party apps, my guess is that it will be a long time before the iPhone can compete on the large scale with the BB in the enterprise market, if it ever aims to do so.

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Norman R. March 4, 2008 at 11:55 pm

Hellno,

Do you not believe that if Apple came out with a CDMA iPhone that Verizon would not sell millions of them? Don’t forget that Apple wanted to release the iPhone on Verizon but for some strange reason that someone at Verizon probably got fired for Verizon they turned Apple down.

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hellno March 5, 2008 at 12:17 am

Norman R.

#1 did I say what your questioning me? Of course they would sell, but whats the cost? verizon controlling and crippling the iPhone? Apple having to deal with qualcomm for proprietary cdma technology which is being dropped quicker than Sprint is dropping customers?

#2 your quoting a well known RUMOR about verizon and the iPhone but thats never been proven as verizon FACT from verizon FICTION. Like RIM putting out a blackberry GSM gets the R&D budget and cdma is lucky if it gets the scraps and only if it’s a year later. If cdma was such a desired market then all the top tier manufactures would have their devices lined up, as history shows that is FAR from the case, since some top tier manufactures have nothing to do with cmda and verizon.

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jhp2 March 5, 2008 at 1:32 pm

So Verizon VP’s saying they were offered the chance at the iPhone is a lie? Even Apple just declines comment.

In any event, it does not matter. There is a market out there for a CDMA iPhone and an even larger market if it works as well as a BB for email, calendaring, etc.

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bluehorseshoe March 5, 2008 at 1:40 pm

@jhp2

Don’t pay attention to him. Just ignore him. Of course it was real, and yes Apple went to VZW first. I pointed out that same USA Today article as well…you’d think Apple would have sued VZW by now for putting out a comment like that if it wasn’t true (not to mention going after a major newspaper like USA Today for printing it). It’s just common sense that needs to be applied, and in his case, there’s an obvious lack of in that department. I think everyone here is just tired of seeing the usual copy and paste crap. It’s frustrating for all.

The best part is stating that VZW would cripple the iPhone…I thought Apple was doing a fine job of that themselves.

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Robb Dunewood March 5, 2008 at 4:59 pm

Trust when I tell you that it is no more frustrating anyone than it is to me. I am the one getting what seems like 2 to 3 emails per week from long time RIMarkable readers telling me that they’ve just stopped participating in the comments or stopped coming to RIMarkable all together.

“Why Haven’t I banned anyone?” Well, anonymous comments are what make RIMarkable remarkable. We aren’t the biggest BlackBerry blog out there, however, there are a heck of lot of people that feel the need to say something about the stuff I write. We have over 300 posts that have over 100 comments on them and tens of thousands of comments in total.

All I’ve ever asked is that you stay on topic and respect others that leave comments.

RIMarkable commentators are smart. They know when they are trying to make a point or just trying to annoy the hell (no pun intended) out everyone that disagrees with them. If you want to say the same thing over and over and over again, so be it. Just don’t be an ass about it and stay on topic.

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JHP2 March 5, 2008 at 11:51 pm

Thought this would be interesting, an IT Admins wish list for iPhone:

http://www.macworld.com/article/132386/2008/03/iphonesdk_it.html

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JHP2 March 5, 2008 at 11:56 pm

Just to be clear, I would love to see an iPhone do what I need it to do. I used t sell Treo’s against BlackBerry’s and did a pretty decent job. However, once I moved to a company with a BES server and bought a BB, I got the appeal of the Blackberry. It is little wonder it has 73% of the market as it is an awesome tool for business users (consumers too) and now that it comes out in user friendly form factors like the Curve and Pearl, it is even more appealing.

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hellno March 6, 2008 at 1:41 am

bluehorseshoe,

Why do you keep making suggestions which you continue to say your going to do but in the end troll yourself again and again?

“Don’t pay attention to him. Just ignore him” WHY? Will that make everything OK? Will that make verizon NOT cripple our RIM Blackberry’s? Sorry you’ve been proven wrong so many times “ignoring” is your next step in desperate measures to distort and make the FACTS and TRUTH go away. Guess what the FACTS and TRUTH aren’t going anywhere.

“Of course it was real, and yes Apple went to VZW first.” REALLY? Again where are the FACTS of this and yet Again I ask for PROOF not from the mouth of a verizon employe, or based on a story fed to the press by verizon. YOU couldn’t give the proof before and we’re still waiting. Further your telling us your so gullible (we already know for a fact you are) all a corporation needs to do is feed FUD to the press and you believe it as gospel. YEAH corporations never lie, in this case verizon has never been caught lying…. NOT Caveat emptor was not posted to confuse you, it was to urge you to grow and and smarten up, blindly agreeing with corporations these days could get you killed, or at the very least effect your health… Remember “cigarettes are not addictive” either…..

“The best part is stating that VZW would cripple the iPhone” Again why is this a “best part” to you? DO you still think verizon doesn’t cripple features and functions from their wireless devices?

“I thought Apple was doing a fine job of that themselves.” You said something like this before and it was PROVEN to you that again you thought WRONG. How does little ignorant bluehorseshoe think Apple is “crippling” the iPhone? It was asked for your explanation and AGAIN we’re still waiting for your desperate response.

Again bluehorseshoe ya get what ya give, and still owe you a bunch, better to take that “vacation” you were grandstanding about or at very least try to honor your apology statements to Robb and keep RIMarkable on topic and OFF your desperate need to comment and give your thoughts and dreams of people who post here, ON topic OFF people is that so tough for you? (We know for you it is….)

Robb I agree with you “Well, anonymous comments are what make RIMarkable remarkable” whats interesting as I have pointed it out before when ever the topic has anything to do with verizon even before I post my thoughts there is already thread crapping and the sad few “vealots” posting comments that they can’t wait for my thoughts on the topic. All one needs to do is go back and see even though my posts have a certain texture shall we say, there is no singular fall guy here.

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Clueless March 6, 2008 at 7:48 am

Wow… Three comments later…

As for the BlackBerry being on top for some time to come, I would have to agree. I am the biggest iPhone fanboy that you can imagine. I have an Apple tattoo. I dropped my BlackBerry 8700 for an iPhone the day they came out and for personal use, have not looked back.

I have to admit though that I was in between contracts when I bought my iPhone. When I moved to a new gig (IT project manager) i tried to use my iPhone for business and as much as I hated to, I had to get a new BlackBerry (8300) so that I could get my job done.

I don’t doubt that Apple will get the iPhone ready for the enterprise before it’s all said and done but I think that they truly are still targeting the consumer market where they are crushing the BlackBerry.

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bluehorseshoe March 6, 2008 at 12:24 pm

@ jhp2

That is an interesting list. If they focused on the enterprise segment, it would certainly open up some eyes. Many of those issues brought up are things I’d like to see. The other would be the ability to swap out a battery. Sales people don’t have time to sit there and wait for a charge. Any tethering would certainly put a hit on the unit regarding power consumtion.

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jhp2 March 6, 2008 at 4:18 pm

@ Blue,

Agreed on the battery piece. I carry an extra one at all times. That same complaint will hurt adoption of the MacBook Air. Especially as the Lenovo X300 has a drive and removable battery.

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zac March 29, 2008 at 1:47 am

Wow, you guys sure do talk about butts a lot….

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