SimulScribe Is Changing Its Name To PhoneTag
A few weeks ago we did a review of SimulSays, an application and service from SimulScribe which essentially gives you visual voicemail for BlackBerry.
When James Siminoff and Mark Dillon started SimulScribe in 2003 they code named their project “Simultaneous Voicemail Transcription” and shortened it to SimulScribe. Unfortunately, the name they choose really is kind of hard to spell and doesn’t give you any idea what the company is about.
The name SimulScribe totally sucks for our business. People have a real challenge remembering the name and they cannot spell it, which is a real problem considering that new customers need to type in our web address to sign up. When your company offers a consumer product that relies on viral marketing, a difficult name is a really bad thing. In fact, I’m constantly amazed at how well we have been able to do with such a shitty name.
To make a long story short, SimulScribe is changing its name to PhoneTag at 11:59 P.M. EST tonight. If you want to here the story of hey the came up with the name PhoneTag head on over to TechCrunch.
If you haven’t already signed up for your free trial of SimulSays from PhoneTag you can do so here. You can get an extended 30 day trial through our link as compared to the standard one week you get through the site.
Written by Robb Dunewood on April 25th, 2008 with
2 comments.
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#1. April 25th, 2008, at 3:36 PM.
…and a rose, by any other name, would still smell like a rose.
got to wonder, though, now that people have already started to make associations between the service and simulscribe, is changing the name going to accomplish much. i mean, microsoft wasn’t always a household name (nor a common one), but somehow it built up a repuation. for that matter, neither was google.
food for thought, i guess.