Research in Motion has filed a pair(1)(2) of patent applications that detail a mechanism for dynamically serving targeted ads in billboards based on traffic patterns.
By taking a page out of Google’s book and measuring the relative position of GPS-equipped phones (or using traditional sensors should that fail), RIM wants to create digital billboards that automatically add details the slower traffic gets.
Something about this just reminds me of the all the billboards that marketed directly to the people walking by them after scanning their retina in the Minority Report.
[Via Engadget Mobile]
Leave a Reply