Comments on: Remember the RazrBerry? http://www.rimarkable.com/remember-the-razrberry The Unofficial BlackBerry Weblog Thu, 18 Mar 2010 22:15:14 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Remember the RazrBerry? | RIMarkable | The official, unofficial BlackBerry Webloghttp://www.rimarkable.com/remember-the-razrberry/comment-page-1#comment-12059 Remember the RazrBerry? | RIMarkable | The official, unofficial BlackBerry Weblog Wed, 26 Jul 2006 10:51:51 +0000 http://www.rimarkable.com/?p=805#comment-12059 [...] css); Remember the RazrBerry? Remember last Spring, rumors of a new BlackBerry Connect enabled device code named RazrBerry, supposedly from Motorola, [...] [...] css);

Remember the RazrBerry? Remember last Spring, rumors of a new BlackBerry Connect enabled device code named RazrBerry, supposedly from Motorola, [...]

]]> By: Thoughthttp://www.rimarkable.com/remember-the-razrberry/comment-page-1#comment-12021 Thought Tue, 25 Jul 2006 19:15:43 +0000 http://www.rimarkable.com/?p=805#comment-12021 It's so hard to know where RIM is headed with their BB Connect solution.I sometimes wonder if they know. The stories regarding BB Connect seem to surface from time to time, and then just kind of die out, like RIM doesn't quite know what to do with it. RIM doesn't seem to generate much lasting momentum for the BB Connect product. Maybe they want it that way, at least for now.It seems to me like BB Connect is RIM's way of having a backup plan in case other devices really do at any point begin to overwhelm BBs in terms of sales and adoption. Then they can at least try to salvage software sales.It reminds me kind of what Palm attempted to do at one point in the late 90's...they had these plans for Palm everywhere, for Palm software embedded in a whole spectrum of devices. It seemed that this plan was a bailout for when their PDA devices began to fade in terms of sales. Of course, that strategy failed, but they rediscovered the hardware side with the Palm Treo and saved the brand.Hopefully, RIM won't go the way of Palm, but will continue to build on their existing strengths and markets, all the while continuing to innovate and come up with fresh new products. It’s so hard to know where RIM is headed with their BB Connect solution.

I sometimes wonder if they know. The stories regarding BB Connect seem to surface from time to time, and then just kind of die out, like RIM doesn’t quite know what to do with it. RIM doesn’t seem to generate much lasting momentum for the BB Connect product. Maybe they want it that way, at least for now.

It seems to me like BB Connect is RIM’s way of having a backup plan in case other devices really do at any point begin to overwhelm BBs in terms of sales and adoption. Then they can at least try to salvage software sales.

It reminds me kind of what Palm attempted to do at one point in the late 90’s…they had these plans for Palm everywhere, for Palm software embedded in a whole spectrum of devices. It seemed that this plan was a bailout for when their PDA devices began to fade in terms of sales. Of course, that strategy failed, but they rediscovered the hardware side with the Palm Treo and saved the brand.

Hopefully, RIM won’t go the way of Palm, but will continue to build on their existing strengths and markets, all the while continuing to innovate and come up with fresh new products.

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