Opinion

The RIM Logo Is Not The BlackBerry Logo

I am often asked the question, “What can RIM do to get the BlackBerry back on top?”

To be totally honest , I don’t know that there is anything, realistically speaking, that RIM could do to regain the crown of top smartphone in the foreseeable future.

As a matter of fact, a potential bright future for Research in Motion could be one where the BlackBerry doesn’t even play a significant role in getting things turned around.

A lot of people, many industry analysts included, believe that Research in Motion exists as a company because of the BlackBerry.  What actually is true is that Research in Motion is the company that manufactures the BlackBerry and does a list of other things that generate tremendous revenue for the company with far greater margins.

[click to continue…]

{ 6 comments }

I Really Like BlackBerry PlayBook OS 2.0, But…

by Robb Dunewood on February 27, 2012 · 6 comments

Thumbnail image for I Really Like BlackBerry PlayBook OS 2.0, But…

After a week of playing around with BlackBerry PlayBook OS 2.0 I have to admit that I really like it. The OS is smooth, intuitive and easy the use and the implementation of multitasking is the best I’ve seen on a tablet.  RIM has added basic applications like calendar, contacts, and email, and, although they Read more...

Obviously, RIM doesn’t market test…

by Robb Dunewood on January 31, 2012 · 0 comments

Thumbnail image for Obviously, RIM doesn’t market test…

One of the first things the new Research in Motion CEO, Thorsten Heins, said he is going to do is find a new marketing boss.  I think this new Be Bolder infographic illustrates why… Read more...

What do you think of the latest BlackBerry commercial?

by Nick on January 17, 2012 · 4 comments

Thumbnail image for What do you think of the latest BlackBerry commercial?

[YouTube link for mobile viewing] I was taking a look at this recent BlackBerry commercial and I am torn on whether or not I like it. My gut tells me that that it will appeal to people who already are, and, enjoy being BlackBerry users. I wonder, however, if it will appeal to folks who Read more...

Does it really matter why BlackBerry 10 devices are delayed until late 2012?

by Robb Dunewood on December 23, 2011 · 4 comments

Thumbnail image for Does it really matter why BlackBerry 10 devices are delayed until late 2012?

On Research in Motion’s Q3 Fiscal 2012 earnings call, co-CEO Mike Lazaridis announced that BlackBerry 10 smartphones would be delayed until late 2012 because the company is waiting on new dual-core, dual-mode, LTE chipsets that won’t become available until mid 2012. Yesterday, however, BGR released an exclusive report citing a high-ranking RIM employee claiming that BlackBerry 10 Read more...

What I like most about BackBerry 7 thus far…

by Robb Dunewood on August 16, 2011 · 0 comments

Thumbnail image for What I like most about BackBerry 7 thus far…

As has been said many times before, BlackBerry 7 is far from a complete overhaul to the BlackBerry OS that has been around for years.  It is more or less a refining of BlackBerry 6 that runs on much, much faster hardware.  This isn’t to say, however, that there aren’t slick little improvements in BlackBerry Read more...

RIM’s ‘Big Announcement’ hurt more than it helped…

by Robb Dunewood on July 27, 2011 · 6 comments

Thumbnail image for RIM’s ‘Big Announcement’ hurt more than it helped…

RIM put out a Tweet the other day that insinuated that the new BlackBerry 7 devices were going to be announced yesterday, July 26th.    The exact verbage… You got it! New #BlackBerry devices are coming w/ our new OS, BlackBerry 7! Check back tmrw 4 deets on #BB7FanNight. ^CH Most people, myself included, took this to mean Read more...

Wow… I just recommend that a co-worker not get a new BlackBerry…

by Robb Dunewood on July 5, 2011 · 10 comments

A co-worker just walked into my office and said, “I just killed my phone at lunch.  I left it on the roof of my car and pulled off.  It got all busted up, so, I need to replace it immediately.”  I asked them what phone did they just destroy and they said,  ”a BlackBerry Bold”. Read more...

Will Enough BlackBerry Users Adopt BlackBerry 7 To Make It Worth Developing Apps For?

by Robb Dunewood on June 21, 2011 · 9 comments

Thumbnail image for Will Enough BlackBerry Users Adopt BlackBerry 7 To Make It Worth Developing Apps For?

I recently had a conversation with a friend who works for a company that does BlackBerry application development. One of the questions that I asked him was if his company had plans to come out with any new apps that take advantage of the new features coming in BlackBerry 7. I really wasn’t surprised by the fact that he said no, but, how emphatically he said no, and, what he said next, are not good news at all for RIM if what his company is doing is indicative of what other BlackBerry developers are doing… Read more...