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You are here: Home / BlackBerry / How Much Can RIM Charge For The BlackBerry Bold?

How Much Can RIM Charge For The BlackBerry Bold?

July 22, 2008 by Robb Dunewood 8 Comments

I know some my think that the carrier ultimately determins what the sale price is and the the MSRP is more or less just a guidline, however, we know that the price is they we see largely will depend on the price that RIM charges the carriers.

That being said how much can RIM charge for the BlackBerry Bold? We’ve heard that T-Mobile Germany will offer the BlackBerry Bold for under $150 U.S. with the right contract. We’ve also heard that the Bold won’t ship for a penny under $299 when it comes out on AT&T. Personally, I don’t think that, unless RIM could care less about indiviual consumers who aren’t already BlackBerry users, the Bold can cost any more than $199, especially when it will be sitting right next to an iPhone 3G which already has a $199 price tag.

How much do you think they can charge?

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Comments

  1. bluehorseshoe says

    July 22, 2008 at 11:59 am

    $149. With out the touchscreen and the bells and whistles that the iPhone carries on the same network, how could they charge the same or even more?

    Reply
  2. Andrew says

    July 22, 2008 at 12:46 pm

    It can’t be a penny more than the iPhone – and no one will sign a 3yr contract to get a BB, so my guess is $199 with a 2yr.. 299 without. IN Canada anyway.

    Reply
  3. treo traitor says

    July 22, 2008 at 12:52 pm

    I think it will be 199-249

    Also, it will depend on what the offerings are with the data plan pricing. My carrier, AT&T, gives unlimited data and 200 text messages for 30 per month.

    With the iPhone, you have to pay extra for text messages, and also some other add ons.

    People are going to start not only looking at the device but also how much per month it costs to operate the device.

    My wife is an iphone user and wont upgrade because right now her plan is 20 a month for data…..

    Its interesting to see what happens in the next year…..Smartphones are becoming more and more popular and more people are gravitating towards them vs a “standard” cell phone. The range of devices available it pretty interesting too, everything from the Palm Centro (my 13 year old neice has one of those) to the iphone and then to the Blackberry…in between there are treos, moto Q, pocket PC, the Tilt, Blackjack…..its truly a good time for technology.

    Stick with Blackberry!

    Reply
  4. Kevin says

    July 22, 2008 at 2:41 pm

    I think I saw an AT&T commercial for the bold a few days before the iPhone launch that said it would be $99 with a mail in rebate for a limited time only. But maybe that was the curve?

    Reply
  5. argonnj says

    July 22, 2008 at 4:25 pm

    AT&T, gives unlimited data and 200 text messages for 30 per month.

    Wrong, on the 3G iphone plan that does not include sms messages, that is $5 more on top of the $30.

    Reply
  6. Thought says

    July 22, 2008 at 9:44 pm

    Just from a buyer perception standpoint, there is no way the BB can go for more than the 199 iPhone pricepoint.

    Otherwise, you will hear over and over again “but I can get an iPhone for 199…”

    Even at 199 it’s a stretch, since, once again, that will invite comparisons with the iPhone.

    Reply
  7. chris says

    July 23, 2008 at 10:49 am

    There is a website, http://www.blackberryvids.com, that provides videos for bb (also ipod depending on the file type). Aside from providing some interesting content for one’s devide, there was a post there which indicated the poster was told by the att store manager that a customer who purchased a non-bold bb six months prior to the introduction of the bold would be able to upgrade at a significantly reduced price. This would be great however i cant really see att giving away something for nothing. has anyone else heard about this? the actual post can be found about a third of the way down the first page for anyone interested in reading it.

    Reply
  8. Phil says

    July 25, 2008 at 4:29 pm

    How about running this article through spellchecker (on an Iphone or a Blackberry – who cares).

    Reply

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