Comments on: How far can RIM stray from its corporate business user core? http://www.rimarkable.com/how-far-can-rim-stray-from-its-corporate-business-user-core The Unofficial BlackBerry Weblog Fri, 10 Feb 2012 09:11:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Alex http://www.rimarkable.com/how-far-can-rim-stray-from-its-corporate-business-user-core/comment-page-1#comment-19467 Alex Fri, 08 Sep 2006 18:30:04 +0000 http://www.rimarkable.com/archives/869#comment-19467 I think RIM needs to seriously re-think their device registration model if they were to push far into consumer market. Right now, each BB account is associated with one particular device via its PIN. That works fine in North America where the concept of one user owning and using multiple phones were not considered in the outset (for CDMA I mean). This, of course, runs contrary to GSM model where the number 'lives' with the SIM card, not the phone. I can imagine the Perl being a weekend phone for many executives where the traditional BB will look too geeky/formal/not-fashionable enough (pick what you like). But the PIN system will stop those users purchasing a second BB so they can use it on the weekend. Sure there are corporate security policy to consider but that is up to the corporations and individual user. RIM should at least give the users the options to carry a second, less geeky, phone on the weekend. I think this will be a more viable hardware revenue than trying to compete with the might of Nokia, etc. I think RIM needs to seriously re-think their device registration model if they were to push far into consumer market. Right now, each BB account is associated with one particular device via its PIN. That works fine in North America where the concept of one user owning and using multiple phones were not considered in the outset (for CDMA I mean).

This, of course, runs contrary to GSM model where the number ‘lives’ with the SIM card, not the phone. I can imagine the Perl being a weekend phone for many executives where the traditional BB will look too geeky/formal/not-fashionable enough (pick what you like). But the PIN system will stop those users purchasing a second BB so they can use it on the weekend.

Sure there are corporate security policy to consider but that is up to the corporations and individual user. RIM should at least give the users the options to carry a second, less geeky, phone on the weekend. I think this will be a more viable hardware revenue than trying to compete with the might of Nokia, etc.

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