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You are here: Home / RIM / Does BlackBerry OS 4.5 Sound Better Than BlackBerry OS 4.3.1?

Does BlackBerry OS 4.5 Sound Better Than BlackBerry OS 4.3.1?

January 23, 2008 by Robb Dunewood 14 Comments

According to a credible BGR source, Research in Motion’s marketing department decided that they should “re-brand” the upcoming BlackBerry OS 4.3.1 and call it BlackBerry OS 4.5.

I have just one question… Does OS 4.5 make you want to go out and buy a new device or upgrade your existing device’s OS more than OS 4.3.1?

My guess is that, although many of folks reading this post may know exactly what version of the BlackBerry OS their device is running, the overwhelming majority of BlackBerry users couldn’t tell you that the name of their OS is BlackBerry OS, let alone the version number.

If RIM is going to re-brand the name of the OS, why not give it a cool code name like “Mantis” or “Nexus” or any of a plethora of really cool sounding words that most folks don’t readily know the definition of.

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Comments

  1. bluehorseshoe says

    January 23, 2008 at 8:47 am

    Personaly, I could care less with what the call or tag it with. If they feel it would make life easier for everyone out there, then so be it.

    Reply
  2. bluehorseshoe says

    January 23, 2008 at 8:52 am

    Regarding the update…it’s going to be a nice addition on getting HTML emails. 🙂

    Reply
  3. Thought says

    January 23, 2008 at 9:22 am

    Robb: what you are suggesting is adopting the OS naming strategy that Apple follows…giving the OS a name rather than just a number. I think it’s a good idea, but I also wonder at this point how many people really care.

    It seems to me that a new OS for a BB is something only the techies pay attention to; it’s not like when a new computer OS is released by Apple or Microsoft.

    So in the end I don’t think it matters a whole lot. I don’t think we’re going to see people lining up to get the new BB OS the way they did with Apple’s Leopard, for instance.

    Reply
  4. Robb Dunewood says

    January 23, 2008 at 9:44 am

    I am not really suggesting that because most folks just won’t care. If, however, they are going to shell out the marketing bucks to rebrand it, they may as well give a name so that someone actually might remember it.

    Reply
  5. Amar says

    January 23, 2008 at 1:23 pm

    RIM already uses names for software/hardware builds but they are usually kept internal

    Reply
  6. Unlock iPhone says

    January 23, 2008 at 2:00 pm

    I like the idea of changing the name. For techies like me, we really don’t care what it’s called, but a shorter name will no doubt have better overall mass appeal.

    Reply
  7. Bill Andrews says

    January 23, 2008 at 5:21 pm

    Who cares! We just want it!!!!

    Reply
  8. Thought says

    January 23, 2008 at 10:19 pm

    I think the RIM marketing dept has too much time on its hands 🙂

    Reply
  9. Bla1ze says

    January 24, 2008 at 2:43 am

    Well, the naming conventions are already in place, just outsiders don’t see them, same with their device naming…europa,lancer so on and so forth, but I have to say the majority of BB user’s don’t even know they can update their handheld software anyways, the only way they learn about it is by calling their carrier when they have issues and the tech support rep asks them to locate it under their options menu (I am an employee of AT&T Data Support), I see this everyday at work, so for the “uninformed” …they could name hobblyhooblah!! it won’t make a pinch of difference at the end of the day, and for those that know what their OS is, it just means we’ll all have to stop referring to it as 4.3 and now move onto 4.5, but I’m still willing to bet we see a launch of 4.3 before it ever gets “rebranded” 4.5 despite BGR’s sources.

    Reply
  10. rndy says

    January 25, 2008 at 2:24 am

    I personally don’t care what they call it either, nor what version they make it, just freaking release it already!

    Reply
  11. Doodee says

    February 3, 2008 at 6:09 pm

    Thanks for sharing

    Reply
  12. alinnible says

    February 9, 2008 at 8:57 am

    I’d prefer reading in my native language, because my knowledge of your languange is no so well. But it was interesting! Look for some my links:

    Reply
  13. ted nuget says

    June 9, 2008 at 11:45 pm

    Here the link to download the os 4.3.1

    http://www.box.net/shared/s6ko7ntic0

    Reply

Trackbacks

  1. Why Do You Love Your BlackBerry? | RIMarkable | The official, unofficial BlackBerry Weblog says:
    January 25, 2008 at 11:51 am

    […] would appear that re-branding the BlackBerry OS from 4.3.1 to 4.5 is not the only thing the marketing department over at Research in Motion is working on right […]

    Reply

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