According to a credible BGR source, Research in Motion’s marketing department decided that they should “re-brand” the upcoming BlackBerry OS 4.3.1 and call it BlackBerry OS 4.5.
I have just one question… Does OS 4.5 make you want to go out and buy a new device or upgrade your existing device’s OS more than OS 4.3.1?
My guess is that, although many of folks reading this post may know exactly what version of the BlackBerry OS their device is running, the overwhelming majority of BlackBerry users couldn’t tell you that the name of their OS is BlackBerry OS, let alone the version number.
If RIM is going to re-brand the name of the OS, why not give it a cool code name like “Mantis” or “Nexus” or any of a plethora of really cool sounding words that most folks don’t readily know the definition of.
Personaly, I could care less with what the call or tag it with. If they feel it would make life easier for everyone out there, then so be it.
Regarding the update…it’s going to be a nice addition on getting HTML emails. 🙂
Robb: what you are suggesting is adopting the OS naming strategy that Apple follows…giving the OS a name rather than just a number. I think it’s a good idea, but I also wonder at this point how many people really care.
It seems to me that a new OS for a BB is something only the techies pay attention to; it’s not like when a new computer OS is released by Apple or Microsoft.
So in the end I don’t think it matters a whole lot. I don’t think we’re going to see people lining up to get the new BB OS the way they did with Apple’s Leopard, for instance.
I am not really suggesting that because most folks just won’t care. If, however, they are going to shell out the marketing bucks to rebrand it, they may as well give a name so that someone actually might remember it.
RIM already uses names for software/hardware builds but they are usually kept internal
I like the idea of changing the name. For techies like me, we really don’t care what it’s called, but a shorter name will no doubt have better overall mass appeal.
Who cares! We just want it!!!!
I think the RIM marketing dept has too much time on its hands 🙂
Well, the naming conventions are already in place, just outsiders don’t see them, same with their device naming…europa,lancer so on and so forth, but I have to say the majority of BB user’s don’t even know they can update their handheld software anyways, the only way they learn about it is by calling their carrier when they have issues and the tech support rep asks them to locate it under their options menu (I am an employee of AT&T Data Support), I see this everyday at work, so for the “uninformed” …they could name hobblyhooblah!! it won’t make a pinch of difference at the end of the day, and for those that know what their OS is, it just means we’ll all have to stop referring to it as 4.3 and now move onto 4.5, but I’m still willing to bet we see a launch of 4.3 before it ever gets “rebranded” 4.5 despite BGR’s sources.
I personally don’t care what they call it either, nor what version they make it, just freaking release it already!
Thanks for sharing
I’d prefer reading in my native language, because my knowledge of your languange is no so well. But it was interesting! Look for some my links:
Here the link to download the os 4.3.1
http://www.box.net/shared/s6ko7ntic0