Yesterday Steve St. Pierre wrote a very good post about RIM’s advertising initiative with the BlackBerry and one of the things he said was that RIM shouldn’t make customers “sick” with “viral” gimmicks but should use blogs and other popular sites to “get into their (customers) homes and workplaces without them really knowing it.”
Well, it looks like RIM has already started doing just that. One of the most popular blog networks out there, Gawker Media, has advertising directly from RIM in the RSS feeds of a few of their gossip and celebrity blogs like Gawker and Defamer.
The BlackBerry RSS ads take you to a BlackBerry.com site that allows you to Tell Your Story about Why You Love Your BlackBerry.
This is definitely not par for course advertising for RIM and it is doing exactly what Steve recommended.
Getting blogs to talk about BlackBerry.
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