• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Home
  • Archives

RIMarkable

The Unofficial BlackBerry Weblog

  • Hardware
  • Reviews
  • Rumor Mill
You are here: Home / BlackBerry / BlackBerry Presents John Mayer In Concert

BlackBerry Presents John Mayer In Concert

May 27, 2007 by Robb Dunewood 4 Comments

I have to give it to Research in Motion on this one. They are sponsoring the John Mayer Concert Tour which begins June 1st. RIM will be on site at each stop on the 40 date tour promoting RIM’s new consumer device the BlackBerry Curve. Paul Kalbfleisch, RIM’s senior director of corporate marketing, had this to say…

Recent additions to the BlackBerry product line such as the Pearl and the new Curve make live music a viable avenue to reach consumers in search of devices with plenty of capabilities. John Mayer’s concert tour gives us that venue and that context to talk about BlackBerry to a group of people that maybe we haven’t talked to before. “We’re able to reach out to a new audience, maybe a slightly younger audience in their 20s, without at all alienating the existing BlackBerry audience.

I’ve been critical of RIM’s marketing of the BlackBerry Curve believing that RIM really didn’t target new consumers with 70% to 80% of BlackBerry Pearl sales going to existing BlackBerry subscribers. It looks like RIM is doing a much better job of marketing the BlackBerry Curve.

[Source]

John Mayer

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Related

Filed Under: BlackBerry

Reader Interactions

Comments

  1. Robb Dunewood says

    July 8, 2008 at 8:13 am

    RIM is still in the concert promotion business.

    BlackBerry Presents John Mayer 2008 Summer Tour

    Reply

Trackbacks

  1. BlackBerry Sponsoring John Mayer Concert Tour | Celebrity BlackBerry Sightings says:
    May 27, 2007 at 9:36 pm

    […] are calling it the BlackBerry Presents John Mayer in Concert tour and RIM will be on site for each of the 40 dates. On-site during every concert we’ll […]

    Reply
  2. » John Mayer: Your BlackBerry is a wonderland TheCellFreak.com - All About Cellphones - Reviews, Ringtones, Java Games, Cell News, Cool Downloads says:
    May 30, 2007 at 6:00 pm

    […] The photo is RIMarkable […]

    Reply
  3. BlackBerry Presents John Mayer 2008 Summer Tour | RIMarkable says:
    July 8, 2008 at 8:11 am

    […] The John Mayer tour last summer was a big hit for RIM so they decided to do it again this […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Like What you See?

If you're serious about your business, the Aspire theme is the way to go.

Recent Posts

  • The Priv…..You Better Market It!!
  • BB10… A Slow Death?
  • The Day BlackBerry Forced Me To Leave BlackBerry
  • BlackBerry Hank Says Goodbye
  • Get A 10% Discount Code On A New BlackBerry Silver Passport

Copyright © 2021 · News Pro on Genesis Framework · WordPress · Log in