This is a headline that you won’t see to often on a blog about BlackBerry devices, however, it is true. One of the 9th Annual Fresh Faces in Fashion show’s major sponsors was the BlackBerry Pearl.
I guess that when I really think about it, a sponsorship like this for Research in Motion does actually make pretty good sense. When you are marketing to consumers, especially to young tech savvy ones that will want whatever device they see celebrities walking around with, a good place to spend some of your marketing budget is probably a place where a lot of celebrities will be at one time.
How many BlackBerry Pearls do you think were given away at this event?