Seriously AT&T…  Verizon is squarely hitting you in the mouth with their “Map for That” Ad campaign.  If you are going to enter that dangerous ground of responding to your competition directly with a commercial of your own that is clearly a response to them hitting you in the mouth, you’ve got to come with something stronger than this…

There is no fair fighting in marketing.  When someone hits you in the mouth you hit them back in the mouth and knee them in the stomach…  Unless, of course, what they are saying is essentially true…

[#FAIL]